MASS Conference 2026

MASS 2026: Leading academics and industry experts share the latest in marketing analytics at ICC Sydney.

Overview

The Marketing Analytics Symposium – Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.

Set in the iconic International Convention Centre Darling Harbour, the MASS 2026 promises an impressive line-up of keynote and guest speakers. The previous editions featured speakers from world-renowned companies like Facebook, eBay, Amazon, Telstra and Accenture, and prestigious universities such as Harvard University and the University of Oxford. These thought leaders will offer invaluable insights into the cutting-edge of marketing analytics, presenting an unparalleled opportunity for industry professionals and marketing scholars to engage with the leading edge of marketing analytics knowledge and practice.

Featured research speakers include:

• Prof Bernd Skiera (Goethe – 🇩🇪) — Acquisition vs retention: which path wins?
• Prof Vijay Viswanathan (Northwestern – 🇺🇸) — What makes AI implementations succeed?
• Prof Thomas Reutterer (Vienna – 🇦🇹) — How to win in generative search
• Prof Dominik Papies (Tuebingen – 🇩🇪) — When influencer marketing drives real ROI

Learn from industry practitioners currently navigating the same challenges:

• Omer Shai, WIX Global CMO
• Leandro Perez, Salesforce ANZ SVP & CMO
• Kat Warboys, HubSpot APAC Marketing Director
• Sophie McKay, Notion Head of APAC Marketing
• Connie Sellaro, Asana Head of ANZ Marketing,
• Lucio Ribeiro, TBWA Chief AI & Innovation Officer
• And many more…

Program

Program details will be available soon. Topics may include (but are not limited to):

• New developments in AI & Machine learning for marketing analytics, including generative AI in marketing, large language models, augmented intelligence (chatbots, digital assistants), text/image/video/audio mining

• Marketing effectiveness, including influencer marketing and livestreaming, social media marketing, mobile app marketing, pricing, advertising, promotion, new products and innovation, privacy, blockchain, NFTs, A/B testing, charitable giving, entertainment marketing, healthcare marketing, branding analytics, marketing-finance interface

• Online/offline marketing analytics, including multichannel marketing, retail analytics, (re-)targeting, behavioural profiling, personalisation, CRM, CLV, churn, predictive models, two-sided markets, sharing economy, digital platforms, user-generated content, firm-generated content, online reviews, word of mouth, customer journey, path to conversion, loyalty programs

• Visual marketing analytics, including reality-enhancing technologies (augmented and virtual reality), eye-tracking, emerging biometric and neuro-marketing technologies

• Competitor analysis, including competitor intelligence, trend, sentiment analysis, and choice models

• Marketing in a changing world, including better marketing for a better world, sustainability, the impact of worldwide shocks on marketing, marketing and the business cycle, new technology, and brand activism.

View the full MASS 2026 program, including keynotes, panels, and session schedules:
View the program