Marketing That Pays Off: How to Find What’s Working (and What’s Not)

Make confident decisions about where to invest your marketing budget and why.

Registration and networking: 9–9.30am

Workshop: 9.30-11.30am

About the Workshop

Are you getting real results from your marketing—or just hoping you are?
For many small and medium‑size businesses, marketing can feel like a guessing game. This practical workshop will show you how to cut through the noise, measure what truly matters, and make every marketing dollar work harder.

Discover how to understand the impact of your current activity, identify what’s driving genuine results, and set your business up for smarter, more effective marketing decisions moving forward.

Why Attend?

• Learn how to measure meaningful marketing ROI—not just surface‑level stats like impressions or likes.
• Gain clarity on which channels, tactics, and activities deliver real value to your business.
• Build confidence in planning and budgeting for future marketing activity.
• Walk away with practical tools and frameworks to make informed, data‑driven decisions.

Who Should Attend?

Business owners and decision-makers who want to understand the financial impact of their marketing and plan effectively for the future.

Format

• Interactive workshop with practical exercises
• Real-world examples of ROI calculations
• Q&A session

Brisbane City Council funds free business workshops delivered by expert providers because we’re committed to helping Brisbane businesses grow and succeed. Registrants must work in a business located in the Brisbane local government area. Unsure your local Council? Find out on the Queensland Electoral Committee website.

This workshop is delivered by Your Marketing Machines. Look out for further events in the business series.

Meet the Facilitator

Sebastian Silanesu – Strategic Marketing Consultant, Your Marketing Machines
Sebastian is known for turning complexity into clarity. With expertise in market research and data-driven strategy, he helps businesses make informed marketing decisions that deliver real-world impact. His practical approach goes beyond social media tips, focusing on branding, customer insight, and positioning to drive sustainable growth.