Marketing & Social Media Training for Non Profits - Melbourne - July 2024

Marketing & Social Media Training for Non Profit Organisations

Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group, members and key stakeholders, however the challenge is to understand the audience you are targeting, so you can decide which platform will have the greatest impact and reach this audience.

This interactive session will provide a basic overview of marketing, understanding what you are marketing and who you are marketing to. Then in turn, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels.

What you will learn

• How to understand the market and its jargon
• How to use social media as a platform to market to your group
• Understanding your target audience
• Appreciating the pros and cons of social media platforms
• Ideas for creating content
• Tips and hints for preparing a social media plan

What's Involved?

This session is crafted to help you effectively communicate the right messages and choose the optimal social media platform that aligns with the specific needs of your organisation.

Who should attend?

Board members, Treasurers, Managers and Leaders from non-profit organisations.

Program Details

Location: This workshop can be attended either face-to-face or online.

• Face-to-face: Ross House Association, 247/251 Flinders Ln, Melbourne VIC 3000
• Online: via Zoom

Contact: 1300 144 113 or debbie@nonprofittraining.com.au