Marketing and Planning Workshop

Marketing and Planning Workshop

Do you have an awesome business with great products/services to offer, but need some help getting noticed?

By Campbelltown City Council

Date and time

Thu, 2 May 2024 3:30 PM - 5:30 PM AEST

Location

Campbelltown City Council - Staff Training Centre

Cnr Broughton and Queen Streets Campbelltown, NSW 2560 Australia

About this event

  • 2 hours

Do you have an awesome business with great products/services to offer, but need some help getting noticed?

Do you want to better understand who your target market customer is and know how your products or services meet their needs?

Marketing can be a bit like doing a jigsaw puzzle only to find you are missing some vital pieces. There are so many pieces to the marketing puzzle, and in today’s marketplace, the pieces are constantly changing and updating. As a business, you need to keep up to date, so that you can continue to connect with new and existing customers.

In this workshop, we’ll identify the marketing puzzle pieces, and teach you how to put it altogether into a working marketing plan that best suits your business.

You will learn how to:

  • Identify and target the right customers
  • Identify your point of difference
  • Develop an elevator pitch and strong call to action
  • Increase the chances of getting a Yes
  • Overcome objections
  • Get noticed
  • Understand which social media platforms are best for your business
  • Create compelling content
  • Understand the importance of strategy first, then tactics and execution
  • How to complete an overall marketing strategic plan
  • Create a sales plan for a product or service to a target market

Our Marketing Strategies workshop with Business Connect Advisor, Graham Fitzpatrick from the Western Sydney Business, will help you identify each individual piece of your marketing, help you find those missing pieces and put it altogether into a working marketing strategy.

Following the workshop Business Connect and Service NSW will be available to talk about the FREE business advice you can access through the NSW Business Connect program.

This workshop is delivered by Campbelltown City Council in collaboration with Business Connect and Service NSW.

Organised by

Campbelltown City Council is the local government body for the Campbelltown local government area.