'Making Media Happen in an Industry Full of Smoke and Mirrors'

The Frankston Business Collective, a dynamic initiative of the Frankston City Council, is dedicated to empowering the vibrant business community of the Frankston region. More than just a network, the FBC offers unparalleled opportunities for growth, collaboration, and success. As a member, you’ll gain access to exclusive events, expert-led workshops, and invaluable networking opportunities that help you connect with like-minded professionals, expand your business, and thrive in today’s competitive market.Join the FBC today and be part of a thriving community committed to innovation, success, and local business excellence. Don’t miss your chance to grow—register now!

Frankston Business Collective

Join us for a workshop with Elise Hedley Dale on smart marketing strategies! Learn how to maximise your budget and avoid common pitfalls.

Functions By The Bay

FBC Education Session: 'Making Media Happen in an Industry Full of Smoke and Mirrors' With Elise Hedley Dale, Media Director at MediaWordsOverview: Helping businesses understand the confusing and cluttered media landscape. Elise’s session, "Making Media Happen in an Industry Full of Smoke &amp; Mirrors," will provide guidance on crafting effective marketing strategies and maximising your budget.As business owners with limited marketing budgets, it’s easy to get overwhelmed by the need to be on every platform—Facebook, Instagram, TikTok, print media, and more. Elise will help you navigate these challenges and develop a strategy that delivers real impact without exhausting your budget.About the Speaker: Elise Hedley Dale, Media Director at MediaWords, brings nearly 30 years of experience in the ANZ media industry. She has worked with top agencies, A-list clients, and renowned brands, including roles as Global Media Lead for Sonos and managing Ocean Spray’s media in ANZ for 23 years.What You’ll Learn:<ul><li>The Importance of Audience: Understanding and Building Them</li><li>Setting Measurable KPIs (Not Vanity Metrics)</li><li>Understanding the Role of Each Medium</li><li>Dealing with Media Providers</li><li>Buying Effectively: Understanding CPM and Why Cheap Isn’t Always Best</li><li>Great Sources for Free Research &amp; Data</li></ul>Date: Tuesday, 3rd September Time: 9:30am - 11:30am Venue: <a href="https://functionsbythebay.com.au/" title="https://functionsbythebay.com.au/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Functions by the Bay</a> Refreshments: Tea/Coffee &amp; BiscuitsPricing:<ul><li>Free for Members</li><li>$50 for Non-Members</li></ul><a href="https://frankstonbusinesscollective.com.au/membership/" title="https://frankstonbusinesscollective.com.au/membership/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Join Us as a Member</a>

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