Are you looking for new ways to generate quality leads? Have you thought of using live chat for lead generation?

FACT: Attracting visitors and converting them into leads is no small feat. It’s no surprise that lead generation tops the list of key business challenges year after year after year.

Luckily, there are ways to increase visitor engagement, and generate more leads. In this workshop, you’ll find out about one such method – using live chat for lead generation.

I will cover why live chat is such a great channel for generating leads and the different ways to use it to fill your sales pipeline.

Why Live Chat Is So Great for Lead Generation

Live chat has become the sales and support channel of choice for many businesses already, and for a reason – Customers love it.

But live chat can help you with more than providing customer service or ensuring higher conversions.

Live Chat Offers Real-Time Interactions

Did you know that 79% of consumers prefer live chat support for the ability to get instant responses from a brand?

Real-time interaction makes it easier for customers to find answers to their questions. For you, real-time interaction offers an opportunity to build connections with the person, warm them up, and engage them even before they become leads.

Live Chat Feels Personal and Human

Live chat is nothing else than a person-to-person interaction, with the exception that it doesn’t happen exactly face to face.

Interacting with a brand over live chat feels personal and human.

You can tailor their responses to each customer. They can ask additional questions and understand what each individual wants to deliver the most relevant information.

And needless to say, the more you provide a good personalised experience, the easier it becomes to turn a visitor into a lead.

Customers Love It

Selling and generating leads is a lot about being where your customers are and engaging them with relevant interactions. As more and more people are online using their mobile apps, you need to use the type of communication that they prefer.

Live chat is easy and direct so it’s no surprise that customers love it.

And here’s how to use it to generate leads, specifically.

How to Use Live Chat to Generate Leads

Below, I’ve listed 12 different ideas to make live chat lead generation work for you

#1. Train Your Team

#2. Keep Your Visitors Engaged Through Personalisation

#3. Offer Discounts and Incentives

#4. Use Data to Understand Your Visitors

#5. Map Out Your Sales Funnel and Define How the Live Chat Can Be Part of It

#6. Provide 24/7 Support Through Live Chat

#7. Automate Your Lead Generation Process (Leadchat)

#8. Qualify Your Leads

#9. Optimise Your Lead Generation Process Through using (Leadchat)

#10. Benchmark Your Lead Generation Performance Through Live Chat

#11. Facilitate the Decision-Making Process

#12. Keep Visitors Engaged For Future Opportunities

About our speaker

Darren Vowles grew up in the Murray Region and is part of our Digital Solutions team. He brings amazing knowledge to business owners on topics such as marketing, content development and growing sales. He is also a great storyteller.

Darren is a highly motivated contributor, well adapted to dynamic, cross-functional marketing environments. His experience includes:

• End-to-end product lifecycle experience from ideation through to launch.
• Marketing Automation.
• Experience in performance product marketing and/or product development functions, with a focus on adoption and engagement.
• Experience working closely with Product Management and Engineering teams to develop and launch new products to market.
• Data-led approach with strong analytical and quantitative skills.
• Enthusiasm for new digital technology and future trends.
• Experienced in the use of Google, Live Chat, Video, Insitchu, WordPress and Woo commerce.
• Proficient at INSIDE.TM by Powerfront.

Darren is the founder of Wine Food Hotel, Channel (Streaming Service for Sony Australia), The Institute Of Digital Marketing, Australia, France and USA (Digital Standardised education in partnership with Holmesglen), The Little Kitchen Group (Distributor of Food and Wine products and services to Guest Houses in the North East and South Coast of Victoria), and is the owner of www.Fonzie.com.au (Small Business Advisory Agency in Beechworth and St Kilda).

Darren has facilitated Digital Marketing and Communications Projects for Mercator Lighting, Arlec Australia, Bunnings, Genovese, David Bromley, Amazon, Harvey Norman, Middy’sand Mark Tuckey Furniture Australia.

Australian Small Business Advisory Services (ASBAS) Digital Solutions

This workshop is provided withthe support of the Australian Government's ASBAS Digital Solutions program, which BEC Business Advice delivers across southern and western NSW.

More help for your business

In addition to our workshops and webinars, we also help businesses with their problems and challenges through our fully funded services to small business. Any business across our region with a NSW ABN is eligible. Book your complimentary sessions with us now.

Riverina Murray Business

BEC BUsiness Advice is a Riverina Murray Business whose mission is to support business across our regions.