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Launch Plus Incubator Program – Digital marketing

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Kickstart your digital marketing strategy with an understanding of e-marketing and digital channels, including websites and mobile apps.

About this Event

Kickstart your digital marketing strategy with an understanding of e-marketing and digital channels, including websites, mobile apps and social media platforms. Learn how they work together to make the biggest impact.

This interactive workshop will explore how digital marketing strategies improve performance for your business in the digital space. We take you through a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business. We will help you understand the techniques that are important in making smart decisions about Google advertising and SEO. You will also learn how to address low- and high-intent prospects with your marketing strategy, and examine different platforms including Facebook, Instagram, LinkedIn and Google.

Learning outcomes:

  • Understand the fundamentals of digital channels (Google, Facebook, email marketing, blogging and LinkedIn) and how they work together to achieve marketing results.
  • Know the elements of a results-driven digital marketing strategy.
  • Understand the different parts of the Facebook platform and how to use them effectively.
  • Know the requirements for effective engagement and advertising on Facebook.
  • Be able to develop the bones of your digital marketing strategy.

Presented via Zoom

Attendees will be awarded a digital Certificate of Attendance.

This event is part of Spark Festival.

For ACU students

Did you know this workshop can count towards your ACU Leadership Program Certificate? More information about the Leading With Impact Program can be found here:

https://www.studentportal.acu.edu.au/discoveru/community/student-leadership-opportunities/leadership-program--leading-with-impact/leadership-framework

More information about the specific Tier 1 Bronze level activities offered by ACU Collaborate Plus is available at the following link:

https://www.studentportal.acu.edu.au/acuinfo/cao/collaborate-plus

About the Launch Plus Incubator Program

The Launch Plus Incubator Program is a series of workshops hosted by ACU Collaborate Plus, Australian Catholic University’s entrepreneurship and innovation hub.

The series is designed to take you on a journey through the key stages of starting a business, or simply further your entrepreneurial skills to take advantage of future opportunities. Attend the full program for maximum benefits or choose specific workshops relevant to you and your aspirations.

Workshop topics include:

  • design thinking
  • developing and testing your business idea
  • identifying your target market
  • how to start a side-hustle in a recession
  • business legal basics
  • digital marketing
  • setting up an online store.

Find event details for all workshops.

Supported by the NSW Government Boosting Business Innovation Program

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