$480 – $680

Killer PR without an agency: Get media coverage that sells

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Location

Level 38, International Tower 2

Barangaroo Avenue

Barangaroo, NSW 2000

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

EXCLUSIVE WORKSHOP LIMITED TO 12 PARTICIPANTS

Course overview:

There is nothing worse than spending tens of thousands of dollars with a PR firm only to get lousy coverage or vanity headlines that do nothing to grow your business. The best entrepreneurs use PR as a strategic driver of growth. At this workshop you will learn how to build relationships with key individuals in the media, put together a newsworthy press release, create compelling content and become a star spokesperson for your business. Join the brands such as Showpo, Red Bull and Soul Cycle and become your own niche media company.

Program outcomes:

  • Develop the ability to differentiate a newsworthy story that would be of the public interest and a story that is only interesting to yourself or a limited group of people.\
  • Learn to create a newsworthy press release to get the attention of journalists and producers covering your industry.
  • Create a content strategy for your company that can be leveraged for further coverage in the mainstream press.
  • Develop a content planner for your company that can be leveraged for media and sales.
  • Learn to navigate the noisy world of Australian press, television, radio and online channels and connect with the right key individuals for future coverage.
  • Learn how to speak and present confidently and stay on purpose when talking on radio or television.

This workshop is suitable for:

  • Startup Founders
  • Small business owners looking to expand their reach
  • Marketing executives from small and large businesses (every brand can benefit from learning how the best startups leverage PR)
  • Corporate Innovators
  • Anyone with a story who plans to approach media

About the instructor:

Mat Beeche is the founder of Startup Daily. A niche media company that reaches 160,000 people in the startup and innovator space. It is the startup ecosystem’s most-read tech and business news publication. Mat is an experienced leader in both the corporate and startup space and specialises in creating content-driven campaigns for some of the country's biggest technology brands. Under his leadership Startup Daily and its staff has been nominated for six tech journalism awards and the brand counts organisations like MYOB, Braintree, Australia Post and PwC as regular monthly clients.

Program outline:

Module 1: The Newsworthy Startup

  • How does Australian media define the term newsworthy?
  • Search for the newsworthy stories inside your company.
  • The power of data when it comes to newsworthy storytelling.
  • Why do the startups with all the press continue to get all the press?
  • Founder vs Brand

Module 2: Create a Press Release

  • How to create a stand out heading / subject line.
  • The science behind press release structure.
  • Understanding the audience you are pitching the press release to.
  • The often forgotten importance of the perfect image.
  • Construct your own newsworthy press release

Module 3: Pitch to the media:

  • Learn who is who in the Australian media zoo.
  • Stand out in a crowded room.
  • Subscriber platforms that promote media opportunities for startups.
  • The follow up. How to approach without pushing the boundaries.
  • Navigating international media outlets. .

Module 4: Be your own media company

  • Mainstream media vs branded media
  • Understanding the content medium that best suits your audience.
  • Understanding the distribution strategy that best suits your audience.
  • How to create engaging content to attract new people to your brand.
  • How to A/B test content to guarantee the best conversion rates.

Module 5: Create a content calendar

  • Create content ideas for your business.
  • Using data to identify the best times for posting content
  • Create a quarterly content calendar for your business (group activity).

Module 6: Media training 101

  • Understanding how print, online, radio and television schedules work.
  • Mock interviews for radio and television conducted based on the press releases created earlier in the workshop. Session will be recorded so that we can watch it back and provide constructive feedback.

Workshop logistics:

This one-day workshop is delivered in person with an intimate group of no more than 12 people. The program contains a basic research exercise, a lot of discussion, writing, filming and recording - as well as respectful feedback and support. Attendees should bring their laptops and laptop charger, a notepad and an open mind. You need to be prepared that when we start delving into what is newsworthy about your business, it may turn out to be something different to what you had in mind.

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Date and Time

Location

Level 38, International Tower 2

Barangaroo Avenue

Barangaroo, NSW 2000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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