Did you know that digital acquisition is starting to outperform F2F when it comes to retention? Now is the perfect time to start to organise your first pilot 2-Step campaign.
This Masterclass is perfect for any fundraiser who has regular giving acquisition KPIs but isn't sure where to start when it comes to 2-Step.
At the end of this Masterclass you'll have:
- several 2-step campaign ideas suitable to your organisation,
- a plan of execution,
- a budget
- a handy forecast for your first pilot
With a long list of tips and tricks along the way, you'll discover everything you'll need to build an internal business case and a failsafe entry into the exciting world of 2-step.
Join Marlin's Head of Digital Fundraising and Marketing for a 3hr virtual fundraising Masterclass on Thursday 6th June 10:00am - 1:00pm (on Zoom from the comfort of your home or office).
Cost is $220.
NB: Open to employees of charities only.
