San Francisco, California, USA
London, United Kingdom
Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is important to the future of UX.
What is covered in this course
- Critical look at strategy Together, we’ll examine what “strategy” is and what it isn’t, and why we need a UX strategy. You’ll get an overview of core aspects of strategy in this part of the workshop.
- Strategy Blueprint We’ll be working with a tool called the Strategy Blueprint throughout the day. In the section, you’ll learn about the elements of strategy and how to see them as a whole using the Blueprint.
- Tools for defining strategy We’ll focus on practical exercises and activities you can use right away in your own work. This includes uncovering the challenges you face, setting your strategic aspirations, identifying focus and scope, and determining measurements for success.
- Communicating strategy Effective strategy is ultimately about communication. Learn how to bring your strategy alive once you’ve defined it.
- This course will rely on a Jim’s original strategy tool, the UX Strategy Canvas. We’ll use the canvas to put the concepts learned in the workshop into practice.
Who this course is for
This workshop is suited for UX designers, service designers, design leaders, and design thinkers looking to improve their skills and expand their perspectives on strategy. The course assumes some experience working in a design-related field.
This is course has limited attendance.
What it costs
Price: $399 AUD
Includes breaks, lunch and materials
When & Where
Jim Kalbach in Association with Aconex