Introduction to branding for NFPs

Discover when charities should consider rebranding and how to approach the exercise for maximum effectiveness.

Rebranding for charities can sometimes feel like a bit of a vanity exercise – something the board decides to do because everyone’s a bit bored with the existing name and the logo is looking a bit tired.

But as you’ll discover in this fascinating webinar with guest speaker Tim Dove, sometimes a brand refresh can be just the thing your charity needs to make it crystal clear what your purpose and impact is, find more donors, and do more good.

You’ll learn:

• The 7 key areas to assess that will help you work out if a rebrand is needed
• How to ensure your brand is helping, not hindering your fundraising efforts
• How to calculate brand ROI

Using heaps of clear, concise examples Tim makes rebranding look not only relatively simple – but also a no-brainer if your NFP is struggling to stand out in a crowded market and articulate its purpose through its brand.