Intro to Digital Marketing - Short Course

Learn everything you need to know to market yourself online in two great sessions.

This is perfect for small business owners or sole traders who are lost when it comes to what to post and how to promote their business to get sales not just likes!

The course takes you through all the fundamentals with an introduction to core strategic principles, content strategy and understanding your customers. Plus, we will cover introductions to all the key platforms and tools you need to make your marketing effortless.

What you will get:

• Have a deeper understanding of your ideal customer
• Have a content strategy and understand which digital marketing platforms to promote your business on
• Get a content calendar template to start creating your content
• Learn how to use ChatGPT to make marketing easier

Where, When and Cost

Tuesdays, 17th and 24th March

9.30am - 12.30pm

At Burnley Backyard (49 Tudor St, Richmond)

Cost

• *Funded Fee: $80
• **Concession Fee: $50
• Full Fee: $110

*To be eligible for an ACFE funded place in the course you must be an Australian or New Zealand citizen or an Australian permanent resident. You can also be eligible as an asylum seeker in specified visa categories, referred by a Jobs Victoria Employment Network provider.

**Concession price is available for pension, healthcare and Veteran’s Gold card holders.

About The Facilitator

Andrea worked with a diverse range of brands to create, hone and amplify their voices through successful digital campaigns over the last 14 years. She have worked in-agency, client-side and freelancing across industries.

A few career highlights

• Speaker and lecturer at Victoria University, Melbourne University, and Theatre Network Australia
• Consultant for Swinburne University’s digital marketing curriculum
• Panel judge at The Drum Digital Awards

Learn Local Funding

Our Learn Local courses are friendly and welcoming, with highly capable and professional tutors who love sharing their expertise and knowledge with you.

These Learn Local courses enable you to develop your skills in a wide range of areas, opening up employment and further education possibilities, and helping you to better connect with your community.

These courses are partially funded by ACFE, Adult and Community Further Education , meaning we can provide excellent training at a reduced cost to you.

What our participants are saying

Jade: "Andrea is an exceptional facilitator & teacher. 110% worth the time, cost, exprience. Amazing!"

Karen: “I really enjoyed the digital marketing course. So many great topics that really got you thinking. A fantastic resource with an encouraging and experienced educator.”