Monday, 13 May

Intro to Digital Advertising - Online Course

Join our online course to learn the basics of digital advertising and kickstart your journey into the world of online marketing!

By Richmond Community Learning Centre

Date and time

Mon, 13 May 2024 1:00 AM - 3:00 AM PDT

Location

Online

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

About this event

When: Mondays, 13th, 20th and 27th May

Time: 6pm - 8pm

This online course covers Meta and Google Ads as well as a brief overview of other social advertising platforms such as TikTok, Pinterest, and LinkedIn.

Learn how to structure and analyse your campaign to achieve your goals.

A great opportunity to access a wealth of information in a short course from the comfort of your home!

We will cover:

understanding the ad platforms themselves - we will look at how Meta and Google Ads in detail
campaign structure - what are objectives, ad groups, and ad creatives
understanding SEM and SEO on Google, as well as video ads on YouTube
how to structure your campaigns for results
how to analyse and understand your results, set budgets, and improve
tips on ads success and further resources

Each week we will cover a topic and at the end of the course, you will have an understanding of each type of ad campaign and be able to create a basic campaign to align with your goals.

Organised by

Richmond Community Learning Centre

RCLC provides spaces and opportunities for people to connect, contribute and communicate. As a neighborhood house we support a community development approach, by working closely with local people to provide a range of inclusive programs activities and events. Our aim is to create a stronger and more vibrant community

Postponed