Creating innovative new products or services can be challenging. Without a method of evaluating new ideas and a structured process for bringing them to market, it can be difficult to know where to start.

This Commercialisation & Growth workshop explores the process of taking new ideas to market, from idea through to execution. Incorporating real-world case studies and advice from local business owners, this workshop will provide you with the practical tools and techniques required to successfully commercialise your ideas.

The workshop will cover:

• Commercialisation: designing products & pathways that suit your business

• Intellectual Property: creating and protecting your ideas

• Prototyping: Market validation and testing techniques

• Business Models: Increasing the value of your business through business model innovation

• Value Proposition: How to make your business attractive to customers

Join us for this free, half-day workshop where we will provide you with practical tools and proven techniques required to successfully commercialise your ideas.

Guest Speakers

Michael Fox from Fable Food Co

Michael grew up as a meat-loving Australian and became vegetarian in 2015 for health, environmental and ethical reasons. He wanted to combine his cravings for meat with his healthy home cooking habits to create a wholefood based plant-based meat. The result is Fable.

Fable Food Co was founded by fine-dining chef and mycologist Jim Fuller, organic mushroom farmer Chris McLoghlin and former Shoes of Prey co-founder Michael Fox. Fable raised $1.5 million in funding co-led by Blackbird Ventures and Grok Ventures – the venture capital company founded by Atlassian co-founder Mike Cannon-Brookes. Since it's launch in December 2019, the product has been endorsed by celebrity chef Heston Blumenthal and features on the menus of his Michelin Star restaurants in the UK and Australia. It is also stocked in Woolworths and has partnered with Marley Spoon to bring plant-based meat to more Aussie kitchens.

Toni Binstead from the Sunshine Regional Innovation Project Team (#SCRIPT)

Toni is a transformation specialist who is highly skilled at facilitating change at the individual, organisational and community levels. She has proven expertise in Strategic Project Planning, Innovation, Talent Management, Marketing, Human Resources and Internal Communications.

The Sunshine Coast Regional Innovation Project Team, or SCRIPT, is an initiative dedicated to fuelling innovation on the Sunshine Coast. It is backed by Advance QLD and 32 local organisations, including Sunshine Coast Council, Noosa Council & Regional Development Australia.

SCRIPT helps to fuel innovation by investing in activities and events which build capacity in business, showcase excellence, accelerate new solutions and support innovators to turn their ideas into commercial realities.

Workshop Facilitator

Dr Lewis Atkinson from Impact Innovation Group

Dr Lewis Atkinson is a unique innovation and design-thinking professional and international Strategic Management facilitator. He has 30 years’ experience in knowledge production and transfers through both commercial and public-good innovation pathways to market.

Lewe started his boundary-spanning career in FMCG operations, planning and research with Unifoods Australia. In 1993 he became Research and Information Services Manager for Australian Meat Technology Pty Ltd, a CSIRO technology start-up and management consulting company. He joined a team that started a new industry-owned innovation and marketing services company – Meat and Livestock Australia Ltd – where he has held several senior executive positions over the past 16 years.

Lewe’s solid technical and financial grounding, combined with a strong creative side, enables him to see patterns, pathways, and solutions that others often miss. He works with clients all over Australia facilitating and consulting in Strategic Planning & Management, Innovation, Cross-boundary Collaboration and Research Leadership Development.

Innovate Queensland Commercialisation & Growth workshop feedback

More than 5000 people have attended Innovate Queensland’s Skills Development workshops and webinars, giving them an overall satisfaction rating above 94%.

"There is wonderful support from Advance Queensland and Impact Innovation. It makes such a huge difference to us as a business. Thanks for the great session today! See you all soon and have a great day - fantastic connecting with other founders too!"

“The people I've referred to the Innovate Queensland program have raved about how valuable these meetings and workshops are – thank you!”

This workshop is an integral business development workshop created to teach the tools, skills and considerations required to develop ideas into outcomes. To see Innovate Queensland's other service offerings please visit our webpage.

The Innovate Queensland Program is delivered by Impact Innovation Group Pty Ltd under contract to the Queensland Government and supports the Government's Advance Queensland initiative.

COVID-19 information

To ensure this event is the safest it can be for you and others, we are asking you to play an active role by:

• Maintaining social distancing of 1.5m from others.

• Practice high-level hand-hygiene by washing your hands thoroughly and often, and using the sanitiser stations available.

• Stay home if you are feeling unwell or showing symptoms of COVID-19 such as a cough, fever, sore throat, fatigue or shortness of breath.

• Stay home if in the 14 days prior to the event, you have been in contact with someone with a confirmed case or who has been overseas or to a COVID-19 hotspot.

• Do not register or attend if in the 14 days prior to the event, you will have been overseas or to a COVID-19 hotspot.

• Seek assistance from a venue or Innovate Queensland staff member if you become unwell during the event.

For further safety information, we recommend visiting the Queensland Government's COVID-19 website before attending this event: https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19