In the Frame Screen Queensland Practitioners Forum

Screen Queensland is a government-owned company that invests in people and projects to grow a creative, innovative and successful screen industry with a focus on stories and global audiences, secures production to Queensland, and delivers an active screen culture across the state.

Screen Queensland

Screen Queensland's flagship event returns for 2025.  Hear from some of the sector's best and brightest discussing the topics that matter.

State Library of Queensland

Screen Queensland's flagship industry event returns for 2025, exploring everything from impactful Indie features and effective creative strategies to multiplatform monetisation and the risks and rewards around the rise of AI.Book your tickets now to hear from some of the sector's best and brightest discussing the topics, trends and tips that matter. Find out about Screen Queensland's funding programs for local practitioners and projects, gain insights into homegrown productions that have made their mark on the global stage, and consider how the sector can collectively push the envelope when it comes to excellence in Australian screen stories.Program:Rise of the Indie FeatureThis panel explores the divergent paths of independent feature productions, examining how scale impacts storytelling, financing, risk, reach and creative autonomy. It looks at the renaissance of the indie feature as producers seek to leverage creative new pathways to audience, plus alternative funding and distribution models in an environment of contracting resources. The recent popularity of the horror genre in indie features can be used as a specific case study. The discussion aims to distil lessons from creative strategies taken by indie producers which can be applied to other areas of the screen industry.Creative Cut-Through: what’s hot (and what’s not) on the global stageThis ‘meet the commissioners’ style panel examines key trends emerging from the global content market. Each commissioner will share insights into Australian productions (features, series, scripted and factual) that exemplify the winning combination of the elusive ‘local-for-global’ success story, with a deeper enquiry into what kind of Queensland stories might hit the mark when it comes to international appeal.In conversation with Screen Australia CEO Deidre Brennan and Screen Queensland CEO Jacqui Feeney.In an era of industry shifts—global platforms dominating, budgets tightening, audiences splintering and demand soaring for authentic Australian voices—who’s truly shaping the future of our screen stories?This candid conversation between the CEOs of Screen Queensland and Screen Australia cuts through the noise to tackle the creative, cultural and commercial crossroads the sector faces. It’s not just about policy, it’s about priorities—which stories get funded, who leads the charge and how we can champion bold, export-ready and unmistakably Australian content.Unlocking Value: New Strategies to Monetise Screen Content and Build AudiencesIn today’s fragmented, fast-moving media landscape, the question is no longer just how to make great content—but how to make it work harder. This panel explores how screen stories can generate value beyond traditional broadcast or streaming models, through innovative release strategies, multiplatform storytelling and deeper audience engagement.From free, ad-supported digital platforms to merchandise, social media monetisation and brand extensions, the conversation will unpack how creators are finding new ways to finance, sustain and grow their work in a competitive and changing market.Aimed at storytellers, producers, and screen creatives, this session offers practical insights into how content can reach wider audiences, unlock new revenue streams and build lasting value in an evolving screen economy.The Debate: AI – Friend or Foe of CreativityLike it or loathe, the AI genie is well and truly out of the bottle. In this new ‘debate’ format you will hear from writers, regulators and platforms sitting at either end of the spectrum. Learn about the latest advances in AI-assisted creative development and how creatives are harnessing these tools, versus a small but growing band of creatives who are shunning AI in a bid to protect their creative superpowers. With a focus on writing and ideas generation, this panel is sure to bring out the best and worst of AI when it comes to creativity in the screen sector.The State Library of Queensland is an accessible venue. More information regarding accessibility can be found on their website.