Idea Workshop: Value Proposition Design

The I2N fuels the success of innovators and entrepreneurs to build great businesses by connecting them with community, coaching, customers, and capital.

University of Newcastle's Integrated Innovation Network (I2N)

Are you tinkering away on a new product or service? Understand your customer, product and market to build smarter and go faster.

I2N Hub Honeysuckle

Good ideas fail all the time. By understanding what a customer really needs, you can effectively communicate the value of your product or service.This workshop will build your ability to develop and communicate real value to your customers or beneficiaries. Upon completion of this workshop you will come away with the ability to:<ul><li>Map value to real customer needs</li><li>Define customer profiles throughout the buying journey</li><li>Understand what makes up a great value proposition</li><li>How to identify product-market-fit.</li></ul>Whether you're planning to submit an application into the <a href="https://www.newcastle.edu.au/engage/business-and-industry/integrated-innovation-network-i2n/pre-accelerator" title="https://www.newcastle.edu.au/engage/business-and-industry/integrated-innovation-network-i2n/pre-accelerator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">I2N Pre-Accelerator</a> or just want to build an entrepreneurial mindset, this workshop will demystify your assumptions and support you to understand the world from your potential customers point-of-view.Order of Proceedings4:00PM - Doors open4:10PM - Housekeeping and introduction4:15PM - Workshop theory4:45PM - Practical session5:45PM - Workshop Q&amp;A6:00PM - Workshop concludes=================What is I2N Pre-Accelerator?<a href="https://www.newcastle.edu.au/engage/business-and-industry/integrated-innovation-network-i2n/pre-accelerator" title="https://www.newcastle.edu.au/engage/business-and-industry/integrated-innovation-network-i2n/pre-accelerator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">I2N Pre-Accelerator</a> is for ambitious tech founders headquartered in the Newcastle region. If you've been tinkering away on a new product, our program will help to validate your business model and get you ready for your next phase of growth.=================What is I2N?The University of Newcastle's <a href="https://www.newcastle.edu.au/engage/business-and-industry/integrated-innovation-network-i2n" title="https://www.newcastle.edu.au/engage/business-and-industry/integrated-innovation-network-i2n" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Integrated Innovation Network</a> (I2N) is responsible for driving economic diversity and business growth through innovation and entrepreneurship. At its network of innovation hubs, which are home to the Hunter region’s most promising innovators and entrepreneurs, the I2N delivers a range of enterprise skill-building programs that develop ideas into sustainable, global businesses.=================You may be photographed or videoed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.

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Idea Workshop: Value Proposition Design

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