IAB Training: The Digital Landscape and Digital Trends
Date and time
Location
AdRoll
Level 5, 88 George Street The Rocks, NSW 2000 AustraliaRefund Policy
Description
When
Monday, 15 June 2015
4 hour course
Overview
Video is still king, Mobile is the new queen and they met using data
Who should attend
- Media publishers, media agencies and advertisers
- People who are new and old to media / digital advertising
- Brands looking for ways to engage existing and new audiences through conversation & recommendation
What you will learn
- How Aussies are using the internet across multiple devices
- How this impacts marketing budget allocation
- Future forecasts and why video continues to reign
- Why Mobile and Data is bringing it all together
- New trends and what is emerging in the video space
Prices
IAB Members: $450 + GST
Non-members: $550 + GST
If you prefer to be invoiced, please contact us on training@iabaustralia.com.au before proceeding to book.
Cancellation Policy
Purchases of IAB training courses are final and non-refundable.
Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IAB Australia 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IAB course depending on availability and providing you contact us 2 weeks prior to the start of the course. For any inquiries, please email training@iabaustralia.com.au.
Organised by
IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.
In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist marketers and agencies involved in digital advertising by:
-Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.-Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.
Beyond the IAB’s continued focus on content and ad measurement, we focus on four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.
To find out how you can benefit from membership and become involved in shaping the policy and growth of this industry, please follow the link below or email iabaustralia@iabaustralia.com.au.