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How to Use Innovation to Pivot Your Business

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Australia

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We live in a world of faster moving and highly competitive business. The internet has closed the gaps between your clients and your competitors. Maintaining your profitability is getting tougher.

The only way to get ahead of the game while maintaining profits is to deliver, unique ideas that disrupt the marketplace.

Steve Jobs had a vision of “Challenging the Status Quo”. Today this is not a vision, it is the only way of beating the competition. The funny part is that the majority of business owners already innovate, they just don’t understand how to capitalise on it.

The age old question, “How can we do it better?” is more important now than ever before. Your job as a business owner is to drive change and maintain profitability. It may be easier than it sounds.

In this compelling seminar, we will explore...

  • How you can use your existing intellectual property to create your uniqueness.
  • How to get government funding to drive your business growth.
  • Real case studies of how small businesses can harness the power of innovation to drive business growth.


Michael Cooper - Cooper IP

Leveraging the Intellectual Property You Didn’t Know You Had

Ranking 22nd in the Global Innovation Index 2019, Australia trails behind many developed nations when it comes to innovation. However, this ranking doesn’t reflect the innovative nature of many Australian businesses, or the amount of Intellectual Property we generate which goes unprotected and underutilised.

Michael has a rather unique skill set, combining a strong engineering background with a passion for intellectual property and technical innovation. Having worked as an engineer internationally and in Australia, Michael trained as a patent and trade marks attorney and has spent over 10 years with one of Australia’s most prestigious IP firms, helping companies and individuals protect their intellectual property around the world. Michael Cooper can help you identify, protect and capitalise on your intellectual property to grow your competitive advantage


George Mirabelli - SoftLogic Solutions

How to Use the Intellectual Property You Already Have to Get Access to Government Funding

In this presentation, George will share his experience with the R&D Tax Incentive and explain the keys to success. You will learn how to enhance your existing processes, so you can safely claim the R&D Tax Incentive and be positioned to survive a Tax Audit. George has developed a 6 Step R&D Tax Incentive Compliance Framework, which he will share in the presentation allowing you to start claiming or enhancing your claims.

George Mirabelli has over 20 years of software industry experience in managing new product R&D, from Radar and Communications Systems to Insurance, Web and Smartphone Software Applications in Australia and the USA. George has claimed the R&D Tax Incentive for 15 years to maximise investment outcomes through the rebates it provides.


Nigel Letty, Outcomes Business Group

Start Your Decade With Funded Innovation

Even the simplest ideas that we take for granted are sources of your unique intellectual property. I will be taking you some case studies of businesses that have innovated and thrived by disrupting their markets and becoming industry leaders.

Nigel Letty has successfully built multiple businesses including The Bicycle Superstore, which he sold at its peak of 14 stores. He attributes his success to his pragmatic approach to building business systems and processes and ensuring the team is fully engaged in the process.

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Australia

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