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How to stop running a business and start building a meaningful brand

Peter Engelhardt

Monday, 18 September 2017 from 6:00 pm to 8:00 pm (AEST)

How to stop running a business and start building a mea...

Ticket Information

Ticket Type Sales End Price Fee GST Quantity
BBN Member 18/09/2017 Free $0.00 $0.00
General Admission 18/09/2017 $20.00 $1.89 $2.19

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Event Details

Every business owner today is challenged by two new paradigms: 

1: We all face unprecedented competition from all corners of the globe.
2: Empowered by the internet, our prospects have never had so much choice.

Thinking about these two disturbing realities, it’s apparent that the holy grail for most of us who want to grow and prosper, is establishing a meaningful “point-of-difference.”

In this refreshingly unique and positive presentation by Peter Engelhardt, you’ll discover exactly how to do this. He will present a simple and inspiring seven step process you can use to stand apart from your competitors and enjoy long-term success, even in today’s challenging business climate.

Based on the same strategies the world’s leading brands leverage to dominate their industries, you’ll discover how to transform your thinking from running a business to growing a brand and take it to a new level. 

In less than one hour Peter will completely demystify Brand Strategy, one of the most powerful but underutilized and misunderstood business disciplines, and show you how you can create your own.

You will learn:

A simple concept that separates all business from the world’s leading brands, and is most likely holding you back.

The seven steps every great brand implements to establish their point-of-difference, and how to apply them to your business.

How to shift from running a business to building a brand you can be proud of.

… and most importantly, you’ll leave with a new felt passion and excitement for what’s possible. 

Book Differentiate to Dominate

 

To celebrate the release of his new book
‘Differentiate to Dominate,” Peter will also 
be giving away some copies on the night.

Have questions about How to stop running a business and start building a meaningful brand? Contact Peter Engelhardt

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When & Where


Sandringham Yacht Club
Jetty Road
Sandringham, VIC 3191
Australia

Monday, 18 September 2017 from 6:00 pm to 8:00 pm (AEST)


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Organiser

Peter Engelhardt

Peter is a street bred brand strategist, caffeine dependent entrepreneur and sort after public speaker. He wants to change the world one blog at a time and can't work out why his first book, Differentiate to Dominate, sells more copies in China than anywhere else in the world.

Working at the intersection of design and strategy, Peter is the driving force behind his strategic branding and design company, Creative Brew, and Plan2Brand, the world's first online tool that helps passionate business owners create their brand strategy.

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How to stop running a business and start building a meaningful brand
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