$25

How to develop an effective content strategy – Small Business Festival 2017

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Donkey Wheel House

673 Bourke Street

Melbourne, VIC 3000

Australia

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Avion Communications is proud to be presenting at this year's Small Business Festival on what we know best – content strategy. Come along and enjoy a relaxed event where you'll learn how to form a solid content strategy as well as how to deliver your content across all of your distribution channels. Better understand where your business stands, where you want to go, and how to get there. You'll also have the chance to network with some like-minded individuals. Snacks provided!


We’ll cover how to:

  • articulate what you do

  • define your key selling points

  • establish your brand's tone of voice

  • evaluate how you fit alongside competitors

  • identify the behaviours and motivations of your target market(s)

  • understand your customers' journeys and identify valuable opportunities

  • create content pillars and use them as a framework for content creation

  • analyse what channels (i.e. social, print, web) work best for you.


At the end of the presentation, you’ll be armed with the principles behind an effective content strategy – and should be able to start creating your own back at your office the next day. The end result will be a clever foundation you can rely on to inform any marketing you decide to do moving forward.

Your host, Natalie Khoo, is Director of content agency Avion Communications. She has worked on web transformation projects for some of Australia’s most recognisable brands, including Monash University and WorkSafe. Her team received a special mention by Suncorp at the global content strategy conference CS Forum in 2016.

Please be at the venue on time to take advantage of meeting new people over some nibbles. Natalie’s talk will start at 3.45pm sharp and run for 60 minutes. There'll then be 15 minutes for Q&A before closing up at 5pm.

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Donkey Wheel House

673 Bourke Street

Melbourne, VIC 3000

Australia

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