How to AI - tools, platforms and strategies for an AI-powered business

Registration and networking: 9.30-10.00am

Workshop: 10.00am–12.00pm

Artificial Intelligence (AI) isn't just for tech giants - it’s an essential tool for any business aiming to thrive today. This practical, fast-paced workshop cuts through the hype and helps small business understand how to use AI, where to start, and what will actually move the needle.

We’ll cover the core platforms and tools that are reshaping productivity, marketing, and communication. From automating admin to refining customer experience, you'll get a clear view of what’s possible - and what’s worth doing. You'll walk away with clarity, confidence and a plan to integrate AI responsibly and effectively into your business.

This session is ideal for consultants, freelancers, marketers and business owners ready to explore the strategic benefits of AI without getting lost in technical detail. No jargon. No coding. Just clear, useful advice to help you lead with intelligence.

This workshop will cover:

• how to conduct an AI business audit to identify gaps, risks and quick wins
• an overview of the current AI landscape and the opportunity it holds for your business
• the biggest mistakes businesses are making right now with AI — and how to avoid them
• 7 high-impact ways to use AI today across marketing, operations, HR, and customer engagement
• what’s coming next: AI trends every business should prepare for
• a practical roadmap to start implementing and integrating AI into your business operations.

Come prepared with:

• a pen and paper
• all your ChatGPT questions.

Brisbane City Council, with Social Mediology, is delivering this free workshop to support local businesses to grow and thrive.

Look out for further events in the business series.

Workshop facilitator

Kate vanderVoort, Founder and CEO, Social Mediology

Kate vanderVoort is Founder and CEO of Social Mediology and the AI Success Lab and host of the AI Grapple Podcast. She is a digital strategy expert with more than 30 years’ experience in online and offline marketing and business development. For 15 years she has specialised in growing and activating online customer communities on social media and more recently, works with companies to integrate AI into their marketing and customer journey.

Kate is a sought-after speaker, trainer, and coach who has worked with more than 3,000 companies across various industries. She holds a Cert IV in workplace training, a degree in social work, and has completed the Australian Institute of Company Directors’ Company Directors Course. Kate was named a 'Community Digital Champion’ by the Queensland Government and was one of just 5 Global Trainers with Facebook in the launch of their Community Manager Certification Program. She is passionate about the intersection between humanity and technology and helping people to navigate the challenges and opportunities ahead.