HomeMade X Strategic Grants Masterclasses

HomeMade works with leading charities in New Zealand, Australia and the UK to drive forward their fundraising. We proudly exist to help you and your organisation to raisemore money and empower more of your mission. Our team of creative, data-informed marketing andtechnology professionals will bring a modern, digital-first, global perspective toyour fundraising, strategies, campaigns, events and tools.

HomeMade Digital Australia

Deep dives into fundraising success with the global experts at HomeMade, Strategic Grants and Ortto.

Karstens Melbourne

<h3>HomeMade and Strategic Grants are bringing their sell out Masterclass series to Melbourne for the first time this May - don't miss out!</h3> The fundraising environment has never been more challenging - with cost of living pressures, increasing competition and rapidly changing technology.Start your 2025 campaigns in the box seat with the latest techniques and learnings from Strategic Grants; HomeMade's global team of fundraising experts and our special guest presenters, the team from leading global marketing automation platform, Ortto. We'll bring you the latest insights, and real-life case studies to help you accelerate your fundraising growth in 2025.Join us for one or more workshops over two days of energetic and immersive learning and networking. Choose from one or more of five learning packed masterclass options:May 6 Masterclasses📝 Demystifying the world of Invitation-only funders💡Building and Delivering a High-Impact Fundraising Strategy🚀 Awesome acquisition - winning Meta and Google Ads strategies for 2025May 7 Masterclasses🥇 Power up your new and existing Peer to Peer events📨 Supporter journeys that lift retention and revenue for individual giving and peer to peer Whether you're a seasoned fundraiser seeking to learn the latest techniques, or newer to the topics, there will be actionable tips and tools for you to take away.We're keeping the attendee numbers low so our masterclass format can offer you as much value as possible. It will also provide you with opportunities to engage with our speakers plus network with like-minded fantastic fundraisers.See you there!

Meet the Speakers

May 6

Morning Masterclasses Registration and Coffee

A strategic approach to invitation-only grant seeking.  Invitation only funders represent a significant and growing source of support. Many organisations however struggle to understand and engage with these funders, often perceiving them as inaccessible.  This Masterclass addresses the complexities of invitation-only funders, providing a structured approach to identifying, engaging and cultivating relationships.  Through case studies and practical strategies, learn how to navigate the world of invitation-only philanthropy.  We'll dispel the myths and equip you with the tools to build a robust, sustainable funding pipeline. Key learnings will include: 1) Grant readiness - ensure you are grant ready before reaching out to funders; 2) Targeted funder identification - Pinpoint funders aligned with your purpose; 3) Strategic Engagement - Strategies for lasting, high-value partnerships; 4) Stewardship excellence - Maintaining strong relationships and stay top of mind with key funders. 

Morning Masterclass #1 - Demystifying the world of invitation-only funders

In this fast paced session we'll cover three key areas essential to success in 2025. First - Digital Optimisation. The best digital advertising campaign in the world won't succeed, if the donation and registration form you present to your supporters is a conversion nightmare. We'll cover the key aspects of high converting donation, lead and registration forms with takeaways you can implement tomorrow!  Next, we'll take a deep dive into all has changed in Meta in 2025 and how to leverage AI to maximise your results. Finally, we'll romp through the key strategies for Google Greatness - how to maximise your $10,000 free Google grant spend, as well as paid Google search ads and Performance Max.

Morning Masterclass #2 - Digital Advertising Success in 2025.

Afternoon Masterclass: Registration, coffee and welcome

Strategy is the cornerstone of all successful fundraising, but often strategy for fundraising focuses on the whole of organization strategy rather than its own strategic pillar. In this fast paced session, you'll learn how to develop a robust fundraising strategy whilst also enhancing your existing one and integrating it with your organization strategy. In the first half of the masterclass we’ll cover: Foundations of Strategy, Alignment and Integration, Targets and Goals and Sustainability. Then we will focus on operationalizing your strategy and securing investment. Strategy is powerful, but translating it into operation and tactics can often be the greatest hurdle to overcome, not to mention making sure Management, Board and your team embrace fundraising success! We’ll focus on taking your existing fundraising strategy to the next level and making it an integral part of your organization’s daily operations and how to secure investment from CEO, Management and Board.

Afternoon Masterclass:  High Impact Fundraising Strategies

May 7

Registration, Networking and Coffee

Why do some events fail, while others flourish? Do all peer to peer events have an inevitable cycle of growth then decline?

We'll explore the keys to successful event propositions - how to choose a new event with high chances of success, or reinvigorate an existing event that has started to shrink. Learn from case studies of new events launched successfully in 2025, and existing events that have returned to growth.

Don’t forget the fundamentals - DIY and Third Party Fundraising is a key foundation for all charities. Is your DIY platform making it harder for the people who love your cause to support you? Find out how to structure your DIY program and platform for success.

Morning Masterclass Part 1: Powering Up Peer to Peer

Afternoon Masterclass Registration and Coffee

Big Picture Marketing Automation!  Join the experts from leading global marketing automation platform Ortto for insights into latest trends, AI opportunities, and best practices for optimising supporter journeys.

Afternoon Masterclass: Supporter Journeys Part 1

Best Practice Principles.  As direct mail costs rise, and privacy controls make it harder to reach supporters through digital channels, growing your owned email lists of supporters and newsletter subscribers is imperative for charities. But what if poor email practice internally is actively driving up your unsubscribe rates? Or the blood, sweat and tears you've put into writing the perfect email never reaches your audience and languishes in a spam folder. Even worse, what if poor email practice by one internal fundraising team, damages your IP rating and impacts the entire fundraising program? In this fast paced session, we're going to look at best practice email and database hygiene (thrilling, but you do want people to see your emails, don't you?), design and copywriting that leaps over spam filters in a single bound - and lifts action rates.

Afternoon Masterclass: Supporter Journeys Part 2

Afternoon Tea and Networking

Designing and implementing high impact supporter journeys.  What does a high impact supporter journey look like for Individual Giving, and for Peer to peer. We'll walk you through the strategy and execution of an optimised Appeal Campaign, RG onboarding and decline journeys, and then sprint to the finish line with best practice Peer to Peer journeys.