Guide to Retail Marketing & Customer Loyalty

The driver of success in retail has moved from pushing marketing messages that drove loyalty through incentives; to connecting a community of customers with a meaningful relationship with a retailer. This change has emerged as customers have taken a role in collaborating and sharing with retailers and others so that they can have delivered to them what they want and when they want it. A reward for loyalty may be different for many customers and the key rule is they want it their way.

To understand how to capitalise on the trends in retail marketing and loyalty, this workshop first explores the foundations of effective marketing and relationship making. These guiderails are then linked to a step by step plan to create marketing and loyalty activities that ensure the customer’s needs are always the focus.

The workshop covers:

• Building the foundations of customer focused retail marketing

• Step by step planning to ensure the marketing is targeted to the customer

• Creating a campaign and building the tools to support it

• Measuring performance and adjusting the marketing and loyalty activities

Target Audience: Business Owners, Managers, Marketing Staff, Sales Staff

Level: Entry

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Disclaimer:

This workshop is subject to change or cancellation if minimum number of participants is not reached. We will endeavour to notify you as early as possible. Your ticket can be transferred to the next available workshop of the same topic or you can request a refund.

If you have purchased a ticket but cannot attend, please contact the Program Manager ( yvonne.chow@retail.org.au) to have your ticket transferred to a later date. If you cancel within 24 hours of a workshop date, please note that your ticket cannot be refunded.