Growth Marketing in 2021: One off class with Rebekah Campbell

Rebekah Campbell has launched the careers of bands (Evermore, Matt Corby, Lisa Mitchell and more) and technology businesses including Hey You which is now used by more than 1 million Australians to order and pay at cafes. She’s written business columns for The New York Times and the Australian Financial Review, hosted webinars and courses and recently published her first book ‘138 Dates’ through Allen & Unwin.

Rebekah’s super-power in business is her ability to launch and market new products, often with no or very small budgets. She is constantly discovering and trying hacks to find customers fast and adapt to a rapidly changing marketing landscape.

In this 1.5 hour masterclass, Rebekah will share the hacks and strategies she is using to attract customers in 2021 and how these are different to what was effective in 2019 and 2020. We’ll cover a broad range of topics and you’ll learn actionable tactics you can apply to grow your business today. This is a live Zoom webinar format and you’ll have the opportunity to ask questions specific to your business challenge.

This program will be a combination of content and discussion and is based on real stories and examples of what’s working for Rebekah and other businesses in 2021. The tactics are relevant for anyone who is using online marketing to promote a product or service. This could include eCommerce businesses, retail, tech startups, service businesses and creative businesses such as podcasts and books.

Topics we’ll discuss include:

• Getting people talking: How to drive referrals for your product without paying commissions
• How to leverage LinkedIn: Build an engaged audience and grow your email list
• The new rules of Facebook: So much has changed with the introduction of iOS 14 as well as new policies for Facebook & Instagram advertising. Learn how these changes impact the traditional funnel approach and how you can still leverage Facebook ads to build an audience (but you have to be clever!)
• Preparing to launch a new product: Covid prevents us from live events and traditional media launches. But there are other ways to reach audiences and build momentum for an upcoming product launch that you might not have thought of. And they don’t cost anything.
• Forming and leveraging partnerships: Widen your view of potential partners. Learn what makes a good partner (usually not the one with the biggest database) and how to approach them to create shared value.
• Get mainstream media: And have it actually drive sales
• Podcast and blogger outreach: You don’t have to pay influencers

We promise this webinar is packed with content and tactics that’ll spark ideas you can do straight away.

***Every person who attends will be sent a copy of Rebekah’s book: ‘138 Dates’ which details her journey capital raising in Silicon Valley, launching a business, negotiating with her board while at the same time prioritising long term happiness. Keep it for yourself or gift to a friend (valued at $30).

“An absolutely incredible book. I loved it.” - MELANIE PERKINS, Cofounder CEO Canva

“I could not put this book down.” - NAOMI SIMSON, RedBalloon, Shark Tank

“This book will change lives.” - FLEUR BROWN, TEDxSydney