Google Analytics, Google Data Studio, Google Optimize Training | Sydney - M...

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111 Harrington Street

Sydney, NSW 2000


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Google Analytics Training - Sydney

Our training courses aren't like everyone else's.

Our training is all about chasing the spark, taking you to the "aha!" moment where the value, benefit and power of web analytics suddenly hits.

Who We Are

Data Runs Deep is an award-winning web analytics training and consulting firm based in Melbourne, Australia. You can find out about us here.

Our Google Analytics training course is designed to tick a lot of boxes:

  • Practical. Our trainers work with Google Analytics and the rest of Google Marketing Platform day in, day out. They know what works.
  • Open. Instead of just telling you whats you can do, we show you how to do it. We keep no secrets.
  • Fun. Stuffy learning environments aren't as good for learning as free and fluid workshops and exercises.

Our course mixes deep-dive sessions with structured exercises and workshops, with shorter need-to-know modules that download best practice directly into your brain.

No other Google Analytics training course is more actionable, more fun, and more BS-free. These courses are imitated by others. These are the courses that Google sends their own staff and direct clients on.

How To Book

You can purchase tickets here on Eventbrite.

If you prefer, you can pay by invoice. Email us on training@datarunsdeep.com.au and we'll get you sorted.

What People Say

I really enjoyed it. Very relaxed and I enjoyed the open forum, so people could share their business' particular challenges, solutions, tools, and approaches - Melbourne, Feb 2018

It was genuinely the best training course I've ever attended - Melbourne, Dec 2017

Super informative and practical. They were all great speakers / trainers and the hands on approach was really useful - Sydney, November 2018

I found the course incredibly illuminating, as I had a very superficial understanding of what Analytics is capable of, before completing this training - Melbourne, May 2017

It gave attendees the skills to get a good data model going for website measurement. I think the trainers each had the unique ways of delivering the content which was great. It was an enjoyable and fun way to cover the topic of data and analytics - Sydney, July 2018

Training Course Schedule

Day One - Google Analytics Fundamentals (Not A Beginners Course!)

Google Analytics Fundamentals courses are a dime a dozen -- because teaching easy stuff is easy.

That's why we're going beyond easy stuff and covering areas that we think are the real fundamentals: measurement strategy, analysis techniques, and visualisation.

  • Morning Session 1: Web Analytics Concepts
  • Morning Session 2: Analytics Measurement Strategy
  • Afternoon Session 1: Analysis Methods, Techniques and Realisation
  • Afternoon Session 2: Reporting & Visualisation

Day One is designed for anyone that needs a grounding in the hands-off skills around web analytics. We work through measurement strategies in awesome group exercises.

We analyse problems, we think about the big picture, and we segment our users. We look at models for reporting and visualisation, and we make it fun.

Day Two - Advanced & Applied Googe Analytics

Day Two plants attendees at the heart of two major web analytics pain points -- data quality, and effective campaign management and reporting.

We introduce a tried and tested model to make campaign reporting a breeze, and back it up with a set of hands-on exercises and workshops.

  • Morning Session 1: Setting up Google Analytics Properly
  • Morning Session 2: Campaign Tracking In Google Analytics
  • Afternoon Session 1: Finding And Fixing Problems With Data Quality
  • Afternoon Session 2: The Google Analytics API and Other Add-Ons Tools To Help Get The Job Done

Day Two is designed for people that like to get their hands a bit dirty.

No development or technical knowledge is required. (There are some tecchy bits, but it's okay to zone out now and again if it all gets too much. We're human too.)

Day Three - Google Data Studio & Google Optimize

A two-parter. In the morning, we get stuck into Data Studio, taking the starting point that now it’s time to tell the story of the data that we're collecting in Google Analytics.

In the afternoon, we explore Google Optimize and turn your sparkly analytics hunches into legit AB tests that you can start learning from right away.

  • Morning Session 1: Setting up a report, connecting to your data
  • Morning Session 2: Creating charts and filter controls
  • Morning Session 3: Principles of data visualisation
  • Afternoon Session 1: Setting Up Google Optimize and Running Your First Test
  • Afternoon Session 2: Integrating Google Optimize Reporting In Google Analytics
  • Afternoon Session 3: Setting Up A Framework For Successful Testing

Hang on -- Who should attend this?
This is intended for folk that have completed Day One (probably) and Day Two (definitely), or that already know their way confidently around Google Analytics and have exposure to the GA API.

Key Need-To-Knows

What's included?

Training courses run from 09:00 - 16:30, ish. They're catered, and we're shouting you the best catering that our training venues can put together. If you require vegan food, please contact us via training@datarunsdeep.com.au before booking.

Who should attend?

We've taken everything we know, and split it across three days. We hope that you'll want to join us for the whole ride, but you're most welcome to pick and choose the day or days that resonates most with where you're at.

Take a look at the full breakdown or get in touch if you'd like to know more.

Who are the trainers?

Our trainers work day-in, day-out with Google Analytics and Google Tag Manager and have put custom tracking implementations together for clients all over Australia and New Zealand since 2012. They're do'ers as well as trainers, and shoot from the hip (whatever that means) with a straight-up and unflowery style.

Data Runs Deep is a award-winning Google Analytics Certified Partner and authorised Google Marketing Platform reseller.

What Are Your Terms & Conditions?

Great question. Let's not list them here though. You can find our T's & C's (all of which begin with C) on our website.

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111 Harrington Street

Sydney, NSW 2000


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Refund Policy

No Refunds

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