Google Ads: essentials for small business

Learn the key steps to set up ads, choose keywords and track results.

Want to reach more customers online? This powerpoint presentation workshop gives you a clear and simple introduction to Google Ads. You will learn the key steps, including setting up your account, choosing keywords, writing ads, and checking your results.

Includes:

• Google Ads starter guide and checklist
• 30-minutes Q&A

Expected outcomes

• Understand what Google Ads is and the way it works
• How to set up a basic Google Ads account
• Selecting the right keywords that support your goals
• Writing simple and effective ads
• How to set a daily budget and manage costs
• Tracking results and improving future campaigns

Suitable for

• Adults aged 18+ and over. We are unable to accommodate children under the age of 18 years
• Beginners - great if you are new to the topic
• Covers the basics in an easy, practical way
• No previous experience needed

Workshop format

• Presentation – using powerpoint/slideshow or similar
• Short, clear overview of key topics, tools or updates
• Bookings essential

About the facilitator

Philip Hopkins is a certified Google Ads consultant with many years of experience. He focuses on clear, results driven advice and helps small business owners who are new to digital marketing by making tools like Google Ads easy to understand and simple to use.

Find out how Philip supports the City of Tea Tree Gully Small Business Advisory Service program.