Rodger Alister,
Regional Manager - Local Area Markets Vic/Tas,
Small Business Team, Australia Post

In this role, Rodger is responsible for bringing the best of Australia Post to Australia’s entrepreneurial and small business community, helping them go online, grow their business and start selling overseas.

Rodger has a passion for entrepreneurship which, combined with his strong operational, commercial and marketing background make him an ideal fit to create and extend compelling small business experiences across our retail, delivery, sales and service challenges, both digitally and in person.

Rodger joined Australia Post in 1995.

Part one of the Go & Grow Online presentation sets the scene for online business discussing:

Why people buy online
Customer trends
What Australians are buying online
Where the opportunity exists overseas

Part two details the how Australia Post can business owners build and streamline their business:

How online markets work
Farmhouse
MyPost Business
SecurePay
Send & Save
Growing Global
Branded packaging
Social Media support

In Part three a Google Partner then explains Search Engine Optimisation and Search Engine Marketing processes and how best to leverage the online tools available:

How Search Engines work
How Google Adwords work
Generating sales through Adwords
Marketing ROI
Google Garage

Go & Grow Online

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