Generative AI Strategy and Business Case

Duration: 3 Hours

Format: Live Online Course led by Inês De Castro Almeida

Course Description:

This online course is designed for business leaders, strategists, and innovators. In this course, you will dive into the dynamic world of Generative AI, exploring its potential to transform businesses across various industries.

Course Objectives:

1. Understanding Generative AI: Gain a foundational understanding of Generative AI technologies, including natural language processing, image generation, and data analysis. Learn about the underlying mechanisms, capabilities, and limitations of these technologies.
2. Strategic Implementation: Explore strategies for integrating Generative AI into your business model. Understand how to align AI capabilities with business objectives, manage resource allocation, and navigate the ethical and legal implications of AI deployment.
3. Real-World Applications and Case Studies: Examine a series of case studies from industries such as finance, healthcare, marketing, and entertainment. Understand how businesses are leveraging Generative AI for innovation, efficiency, and competitive advantage.
4. Developing a Business Case: Learn how to create compelling business cases for Generative AI initiatives. Understand key considerations such as ROI analysis, risk assessment, and stakeholder communication.
5. Interactive Workshops: Participate in interactive workshops where you'll apply concepts to hypothetical business scenarios. Engage in group discussions and problem-solving exercises.
6. Future Trends and Opportunities: Look ahead at emerging trends in Generative AI. Identify future opportunities and challenges, and prepare a roadmap for your organization to stay ahead in the AI-driven business landscape.

Target Audience:

This course is ideal for business executives, managers, strategists, and entrepreneurs who aim to understand and leverage Generative AI in their organizations. No prior technical expertise in AI is required.

Key Takeaways:

• Comprehensive understanding of Generative AI technologies and their business applications.
• Practical strategies for integrating AI into business processes.
• Insights from real-world case studies across various industries.
• Skills to develop and present AI-focused business cases.
• Knowledge of future AI trends and their potential impact on business.

Join us to embark on this exciting journey into the future of business with Generative AI.

Inês de Castro Almeida is the Chief Transformation Officer at Now Next Later AI. With a wealth of experience spanning over 26 years, Inês held senior positions at companies such as Thoughtworks, Salesforce, and Publicis Sapient, where she advised hundreds of executive customers on digital- and technology-enabled Business Strategy and Transformation.

She is the author of several books including the AI guides: "Generative AI Transformation Blueprint", "Introduction to LLMs for Business Leaders: Responsible AI Strategy Beyond Fear and Hype," and "Artificial Intelligence Fundamentals for Business Leaders: Up to Date With Generative AI."

She is a regular speaker at industry events such as Gartner Symposium, SXSW, and ADAPT.