Future Proof Melbourne 2026

The industry forum for Drinks, Discovery, & Discussion. All hospitality & drinks professionals welcome | Free entry

EARLY REGISTRATION IS OPEN

Paramount Liquor’s flagship forum for Drinks, Discovery, & Discussion, returns to Melbourne!| Free Entry

With more to come, catch a glimpse of what's in store and secure your spot as space is strictly limited!

Future Proof Panels

Future Proof Melbourne brings back the Future panels with 7 expert speakers leading the conversation across two big topics hosted by Drinks Communicator Samantha Payne.

Decisions That Define You
Long-term relevance is built through intentional decision-making. This panel explores understanding evolving consumer mindsets, business decisions that can make or break you, owning a clear niche, and evolving thoughtfully without losing identity.

• Sarah Dawn Mars | Overproof - Hospitality Insights Podcast| Founder
• Pete Hollands | Frogs Hollow, Alice, Alliance, Shaman | Co-owner founder
• Dani & Oska Whitehart | Bar Bellamy & Melitta Next Door | Co-owner's founder's

Creating Moments That Matter
This panel unpacks how immersive service, compelling storytelling, and community-driven experiences create meaningful moments that drive advocacy.

• Jack Connor | Rosella's & Beudi Agave | Owner founder
• Rob Libecans | Caretakers Cottage & Three Horses | Co-owner founder
• Priscilla Leong | The Flowing Bowl Creative Drinks Consultancy | Co-owner director

Interactive brand experiences

Leading suppliers will be pouring what’s new, what’s next, and what deserves a spot behind your bar featuring 20+ leading industry suppliers including:

William Grant & Sons | Lion | Sazerac | Brown-Forman | Vinarchy | Vanguard Luxury Brands | Diageo | Asahi Beverages | Campari | Red Bull | Altus Brands & more.

The Notetakers Wine Installation

A new way for on-trade wine. Explore a sensory journey off the vine led by expert sommeliers, immersing in aroma, taste and story telling featuring limited and exclusive wines from Oatley Wines, Vinarchy, Pernod-Ricard & more.

Main Bar & Roaming sampling

Expect some incredibly delicious serves including from seven leading Paramount Connect brands floating around from when you enter to when you depart.

Masterclasses & Brand Immersions

Standby for more details with William Grant & Sons and Lion taking over their own immersive spaces. Can you guess the brands?

More to come...

Follow us @paramountliquor and stay tuned!

We acknowledge the Wurundjeri Woi-wurrung and Bunurong/Boon Wurrung peoples of the Eastern Kulin Nation as the traditional owners of the land, and pay respects to their Elders past, present, and emerging.