Fundraising Communications Mastery

Fundraising Communications Mastery

A comprehensive six-month course in the specialised art of fundraising communications. Includes individual mentoring and 1-on-1 copy review.

By Change&Co

Date and time

Wed, 24 Jul 2024 7:00 PM - Wed, 11 Dec 2024 6:30 PM PDT

Location

Online

Refund Policy

Contact the organiser to request a refund.
Eventbrite's fee is nonrefundable.

About this event

  • 140 days

This course is for you if:

  • You’re a fundraising professional and are responsible for writing your charity's fundraising and/or donor care copy
  • You’re part of a small fundraising team with limited resources for external consultants
  • You’re just starting out in copywriting for fundraising and want the skills to build a successful career.

COURSE OVERVIEW

The course begins with fundraising copy fundamentals, moving on as your skills develop to advanced techniques that will multiply your income and keep your donors inspired and engaged.

You’ll end the course with all the skills you need to write winning fundraising appeals and build strong and lasting donor relationships.

Each of the units begins with a webinar where you’ll receive practical guidance, best practice examples and the latest professional insights on each topic. Your learning will continue after each webinar with exercises to practice on your own.

Full participation in the Fundraising Communications Mastery course is applicable for 9 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

COURSE MODULES

SESSION 1 & 2: Fundraising Communications Fundamentals

Key takeaways

  • How to choose a great case study story
  • Interview techniques
  • How to structure a fundraising letter
  • Long copy versus short copy
  • Appeal pack elements – what works and why

SESSION 3 & 4: Communications for Digital Fundraising

Key takeaways

  • How to take DM online
  • How to plan an integrated campaign
  • Do's and don’ts of digital copy
  • How to raise more from your emails

SESSION 5 & 6: Specialist Communications for Major Donor, Bequest and Regular Giving

Key takeaways

  • Personalisation and targeted copy
  • Donor care and engagement as a way to maximise income and retention
  • Copywriting for RG acquisition and retention
  • Visionary copy for Bequest prospects and confirmed

Dates:

Session 1: 12pm AEST, 25 July 2024

Session 2: 12pm AEST, 15 August 2024

Session 3: 12pm AEST, 12 September 2024

Session 4: 1pm AEST, 10 October 2024

Session 5: 1pm AEST, 14 November 2024

Session 6: 1pm AEST, 12 December 2024

One-on-one sessions with Dominique can be booked at a convenient time for you via our booking system.

Unlimited Access Option

If you're really wanting to become a professional fundraising copywriter, we have a limited number of places with unlimited access to Dominique over the course of six months. Save on the total cost with SUPER EARLY BIRD and EARLY BIRD pricing!

YOUR PRESENTER & MENTOR

Dominique Antarakis

International trainer and presenter and CEO of Change&Co, Dominique has been helping non-profits create winning fundraising appeals for more 20 years.

As one of Australia’s most successful copywriters, she will not only inspire you to create copy that is crisp and compelling, but set you up for fundraising success at a critical time for charities.

PLACES ARE STRICTLY LIMITED TO 12 PEOPLE AND WILL SELL OUT FAST

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Organised by

Change&Co

Change& Co is a team of strategists, communicators and collaborators with passion and heart for the causes and organisations we support. 

Presenter Dominique Antarakis is CEO and head of content strategy at Change&Co. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.

WHAT OUR CLIENTS SAY ABOUT OUR TRAINING

"Dominique’s presentation style is clear and concise, with plenty of ‘highlight'- worthy nuggets of wisdom. Her workshops are undoubtedly on the must-do list for any fundraiser or copywriter!" 

 "Training with Change&Co has been an integral part of our fundraising and marketing team’s professional growth. It has been important for us to attend and complete Dominique’s courses together; everyone comes back to the office with different pearls. Collectively, these pearls have really resourced us for smarter thinking and working."

 "We wanted to see how we could lift our annual appeal results. With Dominique’s assistance, we designed an integrated appeal with supporting social media. The result has been a 65% increase in funds raised. Our donor numbers have grown, we have reduced the churn and now have a great story to tell for next year about the impact our donors have had on our work." 

From $1,580.39