From Zero to 2M Users: How ScreenApp Built a Repeatable Growth Engine

Learn how to build superior products and develop data driven growth strategies with CEO and Founder of ScreenApp, Andre Dean Smith.

How do you build a breakout product when the market is already crowded?

ScreenApp entered a space full of screen recorders, meeting tools, and AI note-takers — and still grew from zero to over 2 million active users. In this session, Andre Dean Smith, Founder & CEO of ScreenApp, breaks down exactly how that happened.

This isn’t a surface-level founder talk. It’s a deep dive into product decisions, positioning, and repeatable growth — focused on what actually works when you don’t have huge budgets or brand power.

We’ll cover:

• How ScreenApp found its edge in an overcrowded market
• Moving from feature-building to real, defensible user value
• The growth channels and experiments that drove early traction
• What metrics matter most in a product-led, AI-powered startup
• How speed, focus, and saying “no” became competitive advantages
• Practical advice for builders navigating today’s AI-driven landscape

This session is designed for Computer Science students and early-stage founders who are already building — or thinking seriously about turning a product into a real company.

Whether you’re working on your first MVP or trying to scale something that already exists, you’ll leave with clear mental models, honest lessons, and tactical insights you can apply immediately.