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Exporter Update 2017

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Location

National Wine Centre

Hackney Road

Adelaide, SA 5000

Australia

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Event description

Description

Wine Australia’s annual Exporter Update will be held on Thursday 9 November 2017 at the National Wine Centre in Adelaide. This year, we will present one of the most exciting line-ups of speakers ever to appear under one roof including:

  • Josh Raynolds, Editor, Vinous

  • Lisa Perotti-Brown MW, Editor-in-Chief, Wine Advocate

  • Jennifer Pagano, Director of Research, Wine Opinions

  • Own Malone, TWE

  • Andrew McEvoy, CEO, We Connect China

  • Phin Zielbell, National Australia Bank

With special guest emcee, leading broadcaster, economist and business expert, Peter Switzer

Morning (9.00–10.30h)

An insightful morning is planned for attendees with a macroeconomic update from the National Australia Bank followed by Jennifer Pagano, Director of Research for Wine Opinions who will provide an overview of the US market and present some interested reserach that's been conducted on Australian wine in the US over the past three years.

Mid-morning (11.00–12.15h)

An energy-infused session with the spotlight firmly upon the US. Hear from companies who have experienced the highs and lows of the market and see the latest US consumer insights and research. If you’re exporting to the US or thinking about it, this is a not-to-be-missed panel presentation.

Afternoon (13.00–14.30h)

After lunch it's a China-focused presentation focusing on some important marketing tools and tactics to improve engagement with Chinese wine drinkers. Fraud is next on the agenda where an expert in the field will provide insights into countering counterfeit.

Late-afternoon (14.45–17.00h)

To close the day, Wine Australia will provide an update on the Export & Regional Wine Support Package and our Heads of Market will provide a snapshot of their current market along with an overview of thier upcoming campaigns and activities.

Evening (17.00–18.30h)

Bring a bottle of interest to share (remember there will be some leading wine critics in the room). Catch up with friends from the wine sector, the Wine Australia Heads of Market, Ultimate Winery Experiences, EFIC, the Australian Trusted Trader program & National Australia Bank.

We look forward to seeing you.

For more information, please contact Anna Harvey at Wine Australia on 08 8228 2000.

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HOW TO BOOK:

To register for the full one-day program, you will need to select the following ticket options:

  • Select the Main Program & Lunch Ticket | Ticket #1

  • Select the Networking Opportunity | Ticket #2

Tickets are free however booking is necessary for catering purposes.

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WHO SHOULD ATTEND? Export strategy decision makers.

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RSVP: by 26 October 2017

DRESS: Business casual

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SPONSORS

We would like to thank our sponsors for their support of the Australian wine sector.

sponsors

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Date and Time

Location

National Wine Centre

Hackney Road

Adelaide, SA 5000

Australia

View Map

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