Enhance your social media strategy using AI

Registration: 9–9.30am

Workshop: 9.30-11.30am

During this interactive session, you’ll gain a deeper understanding of how to integrate Artificial Intelligence (AI) into your social media strategy to achieve consistent and scalable results. We will focus on practical, AI-enhanced techniques for reviewing and examining your current social media performance, and how to develop a sustainable plan that adapts to the ever-evolving digital landscape.

This workshop is designed to arm you with the knowledge and skills necessary to transform your social media presence using AI. Whether you’re looking to refine your current strategy or build a new one from the ground up, this session will provide you with a robust foundation in harnessing the power of AI for social media success.

You will walk away with:

• insight into latest AI developments – stay updated with the latest advancements in AI-driven content creation and toolsets that can support and refresh your social media strategy
• AI-driven strategy development – master the steps to create an annual social media strategy with measurable goals, utilising AI for trend analysis, planning and content creation
• community-first framework – explore how AI can aid in building a community-first approach, enhancing engagement and personalising experiences for your audience
• enhanced auditing skills – learn how to use AI tools to audit your social media channels, deriving meaningful and actionable data that goes beyond traditional analytics.

Brisbane City Council, with Social Mediology, is delivering free workshops to support local businesses to grow and thrive.

Look out for further events in the business series including Mapping your online course (June 2024).

Workshop facilitator

Kate vanderVoort, Founder & CEO, Social Mediology

Kate has extensive experience in delivering workshops and training on social media marketing and online community building, online and offline marketing, and business development, with the last 13 years focused solely on online digital strategy. She has trained with some of the world’s leading experts in social media and is up-to-date in this rapidly changing industry.

Kate has provided coaching, training and social media implementation for more than 3,000 companies, small businesses and membership associations. Kate has been given the accolade of ‘Digital Community Champion’ by the Queensland Government and is a lead trainer for the Facebook Community Manager Certification. She is passionate about helping people understand and implement social media strategies for businesses, leading them to grow and activate online customer communities that take action.