Free

Email Marketing with Mail Chimp - Fremantle

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Fremantle Chamber of Commerce

16 Phillimore Street

Fremantle, WA 6160

Australia

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Workshop Content:

Learn how to set up and get started using MailChimp to promote your business using email marketing.

Over 3 billion people will use email by the year 2020.! (Source: Radicati)

One of the oldest digital marketing methods, that remains effective today is email marketing. It is a great way to keep in touch with existing and past clients, and reach your prospective customers. But with so much spam being received by your ideal clients, how can you capture attention?

Mailchimp is an email marketing service provider that is perfect for small business. MailChimp is free for lists of up to 2,000 subscribers. Founded in 2001, it has 9 million users that collectively send over 15 billion emails through the service each month.

  • 93% of B2B marketers use email to distribute content. (Source: Content Marketing Institute)

  • 73 percent of millennials prefer communications from businesses to come via email. (Source: Adestra)

  • 99% of consumers check their email every day. (Source: DMA Insights)

During this workshop you will learn how to:

  1. Set up MailChimp

  2. Create sign up forms that match your brand

  3. Add and invite people the right way

  4. Determine what to include in your email marketing

  5. Create your first email using email templates

  6. Manage your email campaigns

  7. Review your email campaign performance through reporting

If you like to learn by doing, this is the workshop for you.

To fully benefit from this workshop bring your laptop (fully charged) with a notepad and pen, and set up your free MailChimp account prior to the workshop: www.mailchimp.com

About the Presenter:

Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.

Known as Australia's LinkedIn Demystifier, Jo guides individuals and teams through the complexities of LinkedIn and social marketing tools, to communicate your brand message, showcase your talent, build thought leadership and relationships.

With over 20 years experience in event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses.

Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing, ranked #4 on Klout’s LinkedIn expert list and one of the top 200 LinkedIn practitioners in the world. She is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference in the world and was named #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.


This workshop is brought to you by Business Station and is funded by the Small Business Development Corporation through its Business Local service. For free advice and guidance on starting and growing your business visit smallbusiness.wa.gov.au





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Date and Time

Location

Fremantle Chamber of Commerce

16 Phillimore Street

Fremantle, WA 6160

Australia

View Map

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