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Email Marketing Introduction-Get started with MailChimp (Mundaring) present...

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Shire of Mundaring

Civic Area

7000 Great Eastern Highway

Mundaring, WA 6073

Australia

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ABOUT THE WORKSHOP


Level: basic / intermediate
One of the oldest digital marketing methods, that remains effective today is email marketing. It is a great way to keep in touch with existing and past clients, and reach your prospective customers. But with so much spam being received by your ideal clients, how can you capture attention?

Mailchimp is an email marketing service provider that is perfect for small business, and it is free for lists of up to 2,000 subscribers. Founded in 2001, it has 9 million users that collectively send over 15 billion emails through the service each month.

• 93% of B2B marketers use email to distribute content. (Source: Content Marketing Institute)
• 73 percent of millennials prefer communications from businesses to come via email. (Source: Adestra)
• 99% of consumers check their email every day. (Source: DMA Insights)
• Over 3 billion people will use email by the year 2020.! (Source: Radicati)

WORKSHOP OBJECTIVE
Learn how to set up and get started using MailChimp to promote your business using email marketing.

CONTENT
During this workshop you will learn how to;

  • Set up MailChimp

  • Create sign up forms that match your brand

  • Add and invite people the right way

  • Determine what to include in your email marketing

  • Create your first email using email templates

  • Manage your email campaigns

  • Review your email campaign performance through reporting


OUTCOMES
This practical session is suitable for anyone looking to use email marketing in your business. Sign up to MailChimp before the webinar if you wish to follow along.


This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


ABOUT THE PRESENTER


Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.
Known as the LinkedIn Demystifier, Jo shows leaders and teams how to increase visibility, amplify authority and earn influence using LinkedIn and social marketing tools.
Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference in the world.


• 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing,
• #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.
• Finalist Social Media Educator of the Year 2019 Awards by the Social Media Marketing Institute.

She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch
Discover more: https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU


#ASBAS #Digitalmarketing




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Date and Time

Location

Shire of Mundaring

Civic Area

7000 Great Eastern Highway

Mundaring, WA 6073

Australia

View Map

Refund Policy

No Refunds

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