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Effective SEO: Keywords & Useful Google Tools

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Melbourne Innovation Centre

Building B, 61 Civic Drive

Greensborough, VIC 3088

Australia

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How can you ensure your website will show up in Google search results?

Search Engine Optimisation (SEO) is the way that potential customers will find you online. It is a method of improving the likelihood of your website displaying in search engine results (SER) using keyword strategy.

This workshop will place an emphasis on keywords, discussing web analytics and Google Keyword Planner, but will also cover different SEO tactics, such as desirable content, website updates, and various types of links.

This workshop is for:

> Small business owners wanting to increase visitors to their website and convert them to customers

> Startup founders interested in ensuring their website will be easily found in SER

> Current or graduate marketing students

> Individuals wanting to attract visitors to their site (ie. bloggers, etc.)


In this workshop, you will learn:

> Why SEO is critical for your business’ success

> To structure website content to ensure a SEO friendly site

> How to find the best keywords for your industry using Google Keyword Planner Tool

> How Google My Business can enhance your presence

> Tactics to optimise your website for better traffic conversion

> SEO tips – what to do and what not to do


Register for this workshop today to learn how to develop effective SEO and increase traffic to your website.

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Date and Time

Location

Melbourne Innovation Centre

Building B, 61 Civic Drive

Greensborough, VIC 3088

Australia

View Map

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