EA’s Lead From Within - Hosted by Michelle Bowditch & Tory Archbold

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The Prince Hotel

2 Acland Street

St Kilda, VIC 3182


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Event description
A practical & powerful workshop supporting Executive Assistants to pioneer their personal brands while building their corporate culture.

About this Event

In today’s business world, Executive Assistants have become true business advisers, working at the most senior levels of their company to drive not only their own success but that of their entire organisation.

That’s why we believe every Executive Assistant has the opportunity to build their per-sonal brand while they “Lead From Within”. By doing this, you capitalise on your current skills and take further leaps to harness the power of your networks.

Empower yourself. Be remarkable. Stand out. Make your mark in a way that ignites trust and builds resilience. Be the trailblazer that fuels a growth mindset amongst your corpo-rate culture and encourages everyone to thrive.

You become irreplaceable by being you. In this workshop, you’ll learn how to create and leverage your personal brand to “Lead From Within”.

Included is the one day workshop is your personal photoshoot.

It’s the one day workshop you don’t want to miss!


Powerful Steps Founder, Tory Archbold

Meet Tory Archbold, Founder of women’s leadership platform, Powerful Steps and Brand Communications agency, Torstar.

Since starting Torstar two decades ago, Tory has built a formidable reputation partnering with the world’s leading retail brands. Torstar’s success was built on her foundational val-ues of passion, integrity and delivery which built a global network of referrals that secured top-performing clients Zara, Nespresso, Shopbop, Seafolly and more recently Victoria’s Secret and Drew Barrymore’s Flower Beauty.

Her reputation as a PR powerhouse has since developed and evolved into her latest busi-ness, Powerful Steps, a platform that empowers, inspires and encourages women to step into their true power. Within six months of launching Powerful Steps, Tory has worked with many high-powered women in leadership positions to make significant leaps and bounds in their lives. Her vision for the brand is to offer opportunities, workshops and speaking events that support women to thrive in business and life.

What You’ll Learn with Tory Tory will share her raw, uncensored and deeply personal story of near-death experience and overcoming adversity. Through sharing her professional and personal journey, Tory shows you how to believe in the power of your network, for your network delivers the out-come. You’ll identify how to foster confidence and nurture your tribe to build your personal brand while supporting others.

Topics Tory will cover:

• Powerful Steps: What is one and what’s the power within?

• Build Your Tribe with The Weekly Coffee Challenge

• Dream Delivery Meditation

Door 20a Founder, Michelle Bowditch

Meet Michelle, a confident and engaging speaker with over 15 years experience as an Executive Assistant supporting CEO & CFO's across Financial Services, Energy Management & Startup Tech industries.

She helps Executive Assistants find their voice, disrupt the status quo and identify better ways to do business. “I'm passionate about EAs making positive changes to declutter their day, automate the mundane, and focus on the stuff that gets them excited.” Working within large organisations or startup businesses, Michelle helps professionals un-derstand the true worth of an Executive Assistant and what the business partner relation-ship is. Her work is essential and Michelle’s advocacy in this space is highly visible through her 'Walk ’n’ Talk' series and podcast ‘Door20A’.

As a speaker, her goal is to engage, challenge and inspire assistants, all whilst having a good laugh. Michelle’s clients trust her to facilitate connection and foster EA and PA net-works within their organisations. She believes that a strong internal network builds a sense of belonging, promotes the sharing of intel and experiences, while also breaks down un-healthy walls in organisations.

As a mentor, Michelle provides a framework for EA’s to be the best version of themselves. She helps enable Executive Assistants with the right technology and tools, while encour-ages them not to sweat the small stuff. Michelle is all about highlighting the bigger picture with positive outcomes that help EAs support their executive to meet business objectives.

What You’ll Learn:

Michelle’s passionate and go get ‘em attitude will inspire you. As a highly successful EA herself, she’ll impart professional insights and wisdom that will support you to rise. You'll dig deep into what makes a true Executive Assistant and leader. And, Michelle will show you through new techniques that you can implement into your everyday routine to brand yourself as the ultimate you.

Topics Michelle will cover:

● Build Your Personal Brand

● Interactive Workshop on How to Network as an EA

● How to Build Your EA Community and to embrace technology


8.15am Arrival & Guest Registration

9am Q&A + Meet your hosts with Tory Archbold & Michelle Bowditch chaired by a special guest.

9:30am How to Take Powerful Steps in Life (personally & professionally) + 25 mins video footage and storytelling with Tory.

10:45am Build Your Personal Brand & Your EA Community with Michelle

11:30am How to Build Your Tribe with Tory

12:30pm Lunch — Enjoy a delicious lunch while you connect and network with your newfound EA tribe.

1.15pm Interactive Workshop on How to Network as an EA with Michelle

2.30pm Dream Delivery with Tory

3.30pm Closing Notes & Networking Drinks – Enjoy a glass of champagne on us

Together, we’ll mark the closure of the “EA’s Lead From Within” workshop with a cham-pagne toast. You’ll then be able to put your new skills into practice as you network and cel-ebrate with your workshop tribe.

Book Your Personal Brand Photoshoot

Your personal brand starts with a powerful brand image—that’s you!

Brand imagery is a reflection of your professional branding. It’s an important positioning statement which showcases to others, who you are and what you stand for. That’s why at this workshop you’ll have the unique opportunity to have your very own ‘Personal Branding Mini Photoshoot.’

With a stunning backdrop and props provided, plus a make-up artist on hand for touch-ups, you’ll feel confident and beautiful before you step onto your set. We’re empowering you to step into your true power and shine with the right brand image, which you’ll be able to use across all professional and social platforms.

Once you purchase your event ticket, we’ll send you your pre-booked time slot with a style guide. Individual shoots will commence at 9am, morning tea, lunchtime and afternoon tea.

Within 24-hours of the Lead From Within event, you’ll receive 3 edited images to use across your professional and personal social platforms.


“I recently booked Tory to conduct a Powerful Steps workshop with my senior management team. I am fortunate to work with a very talented team of women who had just been through a restructure so I wanted more than just a ‘team building’ session, I wanted the team to really understand what their core values and goals are as individuals so we could really understand what aligned us as a team and how I could set them up for success in their new roles. Tory talks about having non-ne-gotiable values, clear goals and the confidence to step into your power – I can’t think of better tools for emerging female leaders to have in order to thrive both personally and professionally in their lives. Tory really delivered on her personal values for us – she inspired us, encouraged us to be brave and empowered us to come together as a team and plan for success”.

“There are lots of Leadership and Mentoring programs out there, but Tory’s inspiring story and deeply personal workshop is a very effective way to demonstrate that you are invested in the well-being and success of your key talent”.— Megan O’Donnell, General Manager Marketing, Urban Regeneration, Commercial, Retail, Lend Lease

“Michelle makes Executives Assistants and top Executives love technology and AI by making it simple and implementing the right technology into their business to suit their style and daily needs. By taking this approach, EA’s can release their time doing repetitive tasks so they can concentrate on the bigger picture. She has a passion for making an Executive Assistant love what they do to ensure the fit with their Executive is the right one. A fit where the values and ethics are paramount to the organisation’s strategic goals and core beliefs. She coaches EA’s to embrace technology to transform the relationship the has with their executive and the board members.” — AMEX Global Team

“Michelle’s infectious enthusiasm for increasing the value in partnerships between EA’s and their Executives make her a compelling speaking event and panel discussions delegate. She draws the audience's attention with her funny real-life stories and her love for wearing runners instead of the traditional high heels. She challenges the norm of an EA sitting at a desk checking the diary, an-swering the phone and making cups of tea; and encourages EA’s to become empowered and “get out there” to meet other EA’s, join communities and learn from other like-minded EA’s. “Find your Tribe”.” — Australia’s Leading Airline Community

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The Prince Hotel

2 Acland Street

St Kilda, VIC 3182


View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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