Diversifying your products and services sensibly (Webinar)

Thinking about adding a new product, service, or revenue stream to your business?

Diversification can be smart. It can also quietly undo years of hard work if it’s rushed, unclear, or poorly communicated.

In this practical 30-minute webinar, you’ll learn how to expand what you offer without confusing your customers, diluting your brand, or destabilising what already works.

This session is for business owners and leaders who want to grow thoughtfully, not reactively.

In this webinar, you’ll learn:

• The difference between sensible diversification and expensive distraction
• How to assess new ideas without risking your existing offer
• When diversification actually makes sense and when it doesn’t
• Simple ways to test new products or services before committing
• How to communicate change without muddying your market position

You’ll leave with a clear framework to evaluate new ideas, protect your reputation, and make confident decisions about what to add and what to ignore.

Short, focused, and grounded in real-world business thinking. No hype. No jargon. Just clarity.

Perfect for small business owners, consultants, and founders who want to grow without losing their identity.

This workshop is presented by Dante St James, Entrepreneur in Residence at Darwin Innovation Hub.