Digital Marketing Intensive Series

Tourism North East

This 3-part workshop will take a deeper dive into the world of digital marketing, looking at Google Analytics, FB advertising and more.

PLEASE REGISTER YOUR INTEREST BY ADDING YOUR NAME TO THE WAITLIST. AS THERE ARE LIMITED SPACES IN THIS WORKSHOP SERIES, WE WILL ADVISE IF YOU WILL BE IN THE MARCH WORKSHOPS OR WE WILL OPEN ANOTHER WORKSHOP SERIES IN THE COMING MONTH/S.There will be three online workshops over the course of three weeks. They will teach you how you can use the tools already at your fingertips to help make better business decisions, prioritise and focus on things that can make an impact to your businesses future.<ul><li>Delve into the world of digital marketing and understand where the key markets are for your business</li><li>Gain a solid understanding of Google Analytics, what you should be tracking and how to use the data and insights to improve your website.</li><li>Learn how to create custom Facebook audiences, where to spend your advertising budget and what makes a great Facebook advert.</li></ul>We expect all of the businneses signing up for this session already have a good digital presence with a decent website, active social media channels and some idea of how they can manage and leverage their owned assets.If you are not sure please get in touch with info@tourismnortheast.com.au and we can help direct you to the most appropriate workshops for you.WHAT WILL BE COVERED IN EACH ONLINE WORKSHOP? Wednesday 9 March (10am-11.30am) - DIGITAL MARKETING INTRODUCTION:<ul><li>Gain insights into digital marketing, the tools and tactics that are at your fingertip</li><li>Learn how these tools can work together to form part of your cohesive marketing strategy</li><li>Understand why digital marketing is the future of your business</li></ul>Wednesday 16 March (10am-11.30am) - GOOGLE ANALYTICS:<ul><li>Understand the benefits of using Google Analytics</li><li>Get a first-hand look inside google analytics and understand the space in which you will work</li><li>Learn what metrics are important to track and what they mean for your business</li><li>Tips, tricks and insights into using Google Analytics</li></ul>Wednesday 23 March (10am-11.30am) - FACEBOOK ADVERTISING <ul><li>Learn from our in-house Social Media Content Producer and Manager, James Davidson.</li><li>Gain insights into creating custom Facebook audiences</li><li>Understand the best way to spend your Facebook marketing budget/what a Facebook marketing budget might look like for your business</li><li>Learn what makes a great Facebook ad in the tourism industry</li><li>Tips tricks and insights into all things Social Media</li></ul>Each ONLINE session runs for approx 90 minutes.PLEASE ADD YOUR NAME TO THE WAITLIST IF YOU ARE INTERESTED IN ATTENDING THESE WORKSHOPS - WE HAVE LIMITED SPACES AVAILABLE.IMPORTANT NOTE: These sessions are limited to small groups so that we can get to know more about you and your business, it also lets us give you specific examples that are relevant to your business. As these are limited to small groups it also means these sessions fill up very quickly - if you choose to reserve a space please turn up to the session, or cancel your ticket with at least 24hours notice so we can offer it to the long list of people who would like to attend.This session is hosted by Tourism North East, your business must be located in the North East to be eligible to attend this session. If your business is in Alpine Shire, Benalla Rural City, Indigo Shire, Mansfield Shire, Murrindindi Shire, Rural City of Wangaratta, Towong Shire, Falls Creek, Mt Buller, or Mt Hotham you are welcome to register and attend. If you are not sure please contact info@tourismnortheast.com.au to check.