Digital Marketing: Drive Brand Awareness, Traffic & Sales

This course gives an overview of the components of a successful digital marketing strategy and plan for small to mid-sized businesses. The course will also provide a practical & useful framework to evaluate your current marketing strategy and to create a marketing plan to take your brand awareness, traffic, and lead generation to the next level.

This course is conducted in cooperation with Marketigation Digital Marketing.

Topics

• Mission, vision and business plan
• The marketing mix
• SWOT analysis of your current marketing strategy & tactics
• Key digital marketing strategies & channels
• Marketing plan for your business

Learning Outcomes

After this course you will be able to understand

• Why a mission statement, a vision, and a business plan are important to organisations.
• How to make the marketing mix work for your business.
• The best ways to use SWOT analysis to create a marketing plan.
• How to increase brand awareness, traffic, and lead generation using key marketing strategies.
• How to create a marketing plan for your business.

On the Job Outcome

You will obtain a complete understanding of core marketing concepts and strategies to be able to promote your business more effectively.