Digital Markering Analytics 101
Are you confused by Analytics? Do you know what the data means? Can you find it easily?How do you interpret it? What should you do with it? How can you use data to make better decisions in your marketing?
We will answer all of these questions and demystify Analytics once and for all in this free workshop. Presented by Digital Marketing Expert Nigel Ayling from Solutions 4 Biz with over 15 years of experience, working with all kinds of industries including tourism, retail and more.
In this session you will find out;
- The best analytics tools to use
- How to read an analytics dashboard and what to look for
- What different acronyms mean and which ones are important
- Understanding the difference between Reach and Results
- How to set up reports that are easy to understand
- How to set up goals to suit your business
- How to measure the performance of different channels such as FB, Instagram, Websites and more
- How to use this data to make informed decisions about your marketing
- How to save MONEY and TIME on your marketing
