Digital Fundraising – Next Level

Digital Fundraising – Next Level

Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills.

By Change&Co

Date and time

Wed, 23 Oct 2024 6:00 PM - 6:30 PM PDT

Location

Online

About this event

  • 30 minutes

Once you've got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level.

Learn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open, read and respond to your online appeals.

We’ll also discuss how to take your DM packs online, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience.

Organised by

Change& Co is a team of strategists, communicators and collaborators with passion and heart for the causes and organisations we support. 

Presenter Dominique Antarakis is CEO and head of content strategy at Change&Co. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.

WHAT OUR CLIENTS SAY ABOUT OUR TRAINING

"Dominique’s presentation style is clear and concise, with plenty of ‘highlight'- worthy nuggets of wisdom. Her workshops are undoubtedly on the must-do list for any fundraiser or copywriter!" 

 "Training with Change&Co has been an integral part of our fundraising and marketing team’s professional growth. It has been important for us to attend and complete Dominique’s courses together; everyone comes back to the office with different pearls. Collectively, these pearls have really resourced us for smarter thinking and working."

 "We wanted to see how we could lift our annual appeal results. With Dominique’s assistance, we designed an integrated appeal with supporting social media. The result has been a 65% increase in funds raised. Our donor numbers have grown, we have reduced the churn and now have a great story to tell for next year about the impact our donors have had on our work."