Digital Adelaide 2024

J﻿oin us for Adelaide's biggest marketing conference this July.

Digital Adelaide

It's the TENTH year of #DigitalADL and it's going to be oh so good. Save the date and grab your pass.

Adelaide Oval

#DigitalADL is a two-day digital marketing event that is an evolution of the successful #SMDayADL. Digital Adelaide brings new ideas to the digital marketing and communications community within South Australia and to upskill both new and established members of the community. ICYMI, check out last year's event. 👇

Make no mistake, we're bringing you even more of the best marketing minds, with our two streams - B2C and B2B. They'll share their wins and their work, all so that we can learn from their vast experience. Our speakers this year span all sectors, including organisations like:✨ Adelaide Fringe✨ Australian Broadcasting Corporation✨ Bushman Tanks✨ Collins Transport✨ Discovery Parks✨ Ehrenberg-Bass Institute✨ Liebherr Group✨ University of Adelaide✨ Zoos South Australia As always, we have options for everyone to participate... Virtual Pass | Join us online for the program. Your pass will include exclusive access to a live feed of the conference, Slack community, special delivery to help make your virtual experience as awesome as the in-person experience, and more. You'll also have access to the session recordings afterwards. Conference Pass | Join us at the Adelaide Oval for two full days of great speakers and an exciting program. Power Pass | We're hosting another official networking event for in-person attendees! That's right - a bit of good, ol' fashioned networking with drinks and nibbles. Plus, we'll catch up with some past speakers, and hear about where their careers have taken them. Choose this pass to attend the conference and the drinks. Super Pass | Join us for all things Digital Adelaide, including the two day conference, the networking event and the Decision Makers Breakfast on the Friday morning. Breakfast Pass | We're bringing back the Decision Makers Breakfast on the Friday morning. You'll be inspired by award-winning marketing leader, Erik de Roos, Executive Director of Marketing at the South Australian Tourism Commission, while enjoying a hot breakfast. All face-to-face conference tickets include:- barista coffee- morning tea, lunch and afternoon tea on both days*- all day tea, coffee, juice and water- comfy seat, with plenty of space for laptops- access to power near your tables, so you won't run out of juice for all your devices- recordings and slides from all presenters after the conference- PLUS exclusive pre-conference webinars.*just let us know if you have dietary requirements. The Oval promises to look after you! We're so pumped for the TENTH event this year... honestly, we can't wait to see you at there!

Thursday, 22 Aug

Registration and coffee open

Welcome

Keynote session presented by Miriam Lawley, Zoos South Australia and Alisha Rout, Neon Treehouse

Making millions with peanuts: how we raised $2.4 million to bring elephants to

Morning Tea Break

B2B Session: Brand story time - Matt Minear, BAD. Advertising // B2C Session: Marketing and the law - Paul Gordon, Wallmans Lawyers

Breakout Session #1

B2B Session: B2B marketing at different stages of the company - Axel  Sukianto, Generate // B2C Session: Art and science of re-engagement - Nisha Amanulla, Australian Broadcasting Corporation (ABC)

Breakout Session #2

Lunch Break

B2B Session: Navigating the path to product-market fit - Emmanuel Khoury, Staq // B2C Session: I spent $100 million on Google Ads and didn’t even get a lousy tshirt, but here’s what I learned - Ryan Jones, Refuel Creative

Breakout Session #3

B2B Session: From bricks to clicks: Bushmans Tanks strategic B2B - Alex Lovell, Bushman Tanks // B2C Session: Leading with vision: the art of visual communication for effective teams and leaders - Dom Legg, Motion by Design

Breakout Session #4

Afternoon Tea Break

The psychology of conversion: unveiling the secrets behind what makes users cl

Day 1 concludes

Join us for drinks, networking and a panel featuring some old faces from Digital Adelaide and Social Media Day Adelaide over our 10 years. Panellists include Paul Gordon, Erica Stacey, Tom Nisbet, Ben Teoh and Amy Hourigan.

Note: Power Hour requires a Power or Super Pass to attend.

Power Hour (for Power Pass + Super Pass holders)

Friday, 23 Aug

Doors open to this year's Decision Maker's Breakfast at 7:30 am. Session to begin at 8:00 am.
Note: Breakfast requires a Super or Breakfast Pass.

Decision Makers Breakfast (For Super Pass and Breakfast Pass Holders)

Doors and coffee open

Keynote session presented by Ana Coelho and Rory Kennett-Lister, Showpony 

From idea to impact: harnessing creativity for results

B2B Session: B2B insights - Professor Jenni Romaniuk, Ehrenberg-Bass Institute // B2C Session: Harnessing data science and AI to transform marketing decision making - Rohan Bharadwaj and Luke Harrison, Market Ease Digital

B2B Session: The importance of cross channel remarketing through long B2B purchase cycles - Cate Mayer, Kwasi // B2C Session: Marketing “For Purpose” and engaging a new generation of older Australians - Madeline Greenfield, ECH

B2B Session: Employer brand: embracing HR as your strategic Partner - Tiffiny Queale, Liebherr Australia // B2C Session: Bringing tasty brands to life - Sputnik, Out Of This World

B2B Session: Collaborate and elevate: authentic partnerships that deliver ROI and make an impact - Katherine Peach, Adelaide Fringe // B2C Session: Customer experience (CX): the audience led, data-fuelled path - Emily Primavera, The University of Adelaide

Motorbikes and marketing: from Adelaide to the world

Final reflections hosted by your MCs, Rubina Carlson and Ed Garner

That’s a wrap!

Webinar Week

Monday, 12 August // How to build your brand community on TikTok

Monday, 12 August // How to review your website security

Turning prospects into customers: automation tactics that work.

Tuesday, 13 August // Turning prospects into customers: automation tactics 

Tuesday, 13 August // Getting your website up to speed

Wednesday, 14 August // Think the UGC trend is over? How to leverage creators 

Friday, 16 August // From creation to connection: taking consumers on a journe

Monday, 19 August // Pouring Success: Pouring Success: How Wineries can overco

Presented by Evan Rollins and Greg Wendel, Drumline Digital

Tuesday, 20 August // CX is mostly wasted effort - so waste less and get more

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}