Demystifying Programmatic Masterclass 

A half-day masterclass for marketers featuring some top industry experts who will be discussing how to fix your programmatic solutions and make them more transparent and cost-effective.
This practically-focussed session will ensure delegates leave knowing what steps they need to start putting in place to make their programmatic trading more effective.
Speakers include:
<UL>
<LI>
Dan Robins, Head of Programmatic & Data ANZ, Spotify
</LI>
<LI>
Kathy Damatopoulos, Senior Digital Marketing Manager – Performance Media, Suncorp
</LI>
<LI>
Sam Smith, Managing Director AD Cloud ANZ, Adobe
</LI>
<LI>
Virginia Hyland, Founder & Principal of HYLAND Communications Group and Programmatic Media
</LI>
<LI>
Alex Hayes, Head of Bespoke - Mumbrella (Moderator)
</LI>
</UL>
 
Masterclass Schedule: 
08:30am - Registration, Tea & Coffee on Arrival 
09:00am - Welcome Address – The State of Programmatic Today 
09:25am - Demystifying the Trading Desk 
10:00am - Should I Take My Programmatic In-House? 
10:30am - Morning Tea break
10:45am - The View From the Vendors 
11:15am - What Should You Be Asking Your Agencies? 
11:45am - Panel Discussion: Next Steps for Marketers               
12:30pm - Closing Address

Demystifying Programmatic Masterclass

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Demystifying Programmatic Masterclass

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