Defining Retail Lighting

Exploring the definition of retail lighting through the lens of internationally renowned Viabizzuno projects.

Defining Retail Lighting

Viabizzuno invites architects, interior designers, and retail specialists to a one-hour CPD webinar exploring the definition of retail lighting through the lens of internationally renowned Viabizzuno projects, including collaborations with global luxury brands such as Valentino.

Grounded in the belief that light is a material in its own right, this session examines how retail lighting shapes atmosphere, brand identity, and customer experience. From the softness of natural light to dramatic shafts of accent light, we will explore contemporary lighting design techniques that reveal form, texture, and true colour with precision.

Topics include colour rendering, contrast and hierarchy, perception-oriented lighting principles, and the use of light to guide movement, focus attention, and create emotional impact within retail environments. Through real project insights, the webinar demonstrates how carefully calibrated light can move seamlessly between subtlety and drama—supporting both architecture and merchandise.

This session offers practical, design-led insight into how thoughtful retail lighting can elevate spaces, tell brand stories, and create memorable, sensory experiences.

Duration: 1 hour | CPD Accredited 1PT