Customer-Obsessed Product Building

How to know you're solving the right problem

“Build it and they will come” is one of the most expensive myths in startups.

This workshop is for anyone who has ever asked:

• How do I know if people actually want my product?
• How do I know I’m solving a worthwhile problem?
• What should I validate before I build more?

Led by Sam Brew, Founder of Resdemou, this session focuses on problem obsession over feature obsession — and how great products are built by deeply understanding customers before writing more code.

In this workshop, you’ll learn:

• How to clearly define the real problem your product is solving
• Signals that tell you whether a problem is actually worth solving
• How to talk to users in a way that reveals truth (not polite feedback)
• The difference between interest, usage, and real demand
• How to avoid the trap of overbuilding before validation

This session is designed for Computer Science students and early-stage builders who are designing and building products — and want confidence that their time and effort is going into something that truly matters.

If you want to build products people genuinely care about, this workshop will help you stop guessing and start validating.