$550

Customer Journey Mapping 1-Day Workshop (SYDNEY) 20/02/18

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Location

Location

Aeona (2 min walk from Central Station)

1-9 Buckingham Street, (cnr Devonshire Street)

Surry Hills, NSW 2010

Australia

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Event description

Description

Customer Journey Mapping Workshop

Skills Training: 1-Day Intensive

Description

This 1-day intensive customer journey mapping workshop has been designed to develop your skills in customer research based journey mapping. This session focuses on developing customer-centric capability and cx tools that you can begin to apply immediately.

In the workshop you will learn how to identify your customers’ unmet needs: their frustrations, service gaps and what they value when interacting with your business.

Alex Allwood’s small group workshops create a one-on-one intensive learning experience.

By day’s end you will fully understand how to undertake customer interviews and synthesize insights, empathy map to create personas and map an end-to-end customer journey to improve the design and delivery of brand touchpoints, products and services.

You’ll find this workshop format delivers deep understanding, confidence and the skills to engage stakeholders across the business to turn your goals into customer-centric actions.

What attendees are saying

  • 'Great feedback from my team members, thanks Alex.’ - Department of Education
  • 'Alex has a great ability to provide context to learning.' - Sportsbet
  • ‘Great hands on facilitation for participants’ - World Vision
  • The whole process was very effective’ - La Trobe University



Duration
1-day intensive training course: 8am to 5.30pm. Morning tea, afternoon tea and lunch provided.

The course is perfect for:
This 1-day intensive training course is ideal for cx, marketing, sales, customer service, IT professionals and business owners who are looking to develop their customer experience capabilities.

You will learn:
How to improve customer experiences by identifying customers’ unmet needs, painpoints, gaps, moments of truth and opportunities in their interaction with your organisation.

  • Designing your interview guide to ask the right questions

  • Fundamentals on how to undertake customer interviews

  • How to synthesize insights to define customer experience problems

  • Empathy mapping to create customer personas

  • Identify and map an end-to-end customer journey

  • How to communicate findings to get stakeholder buy-in


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Date and Time

Location

Aeona (2 min walk from Central Station)

1-9 Buckingham Street, (cnr Devonshire Street)

Surry Hills, NSW 2010

Australia

View Map

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