Customer Acquisition and Growth Hacking

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QUT Foundry

2 George Street

Room GP-D214

Brisbane, Queensland 4000

Australia

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A Building Lead Generation Machines workshop, sharing tips and tricks to rapidly gain leads and turn them into paying customers. The session will set up practical growth tricks, and you can follow the set-up of a Facebook lead generation funnel in real time (the complex made easy).

Our facilitators will run us through

  • Introduction to growth hacking
  • How to acquire customers
  • Cost of Acquiring Customers vs Customer Life Time Value
  • Virality, paid vs unpaid, understanding growth levers
  • Sales skills for non-sales people
  • Setting and measuring goals
  • Measurements and analytics
  • Driving inbound traffic
  • Developing an end to end marketing funnel


[EntreComp] 3.5 Learning through experience

Learn by doing

  • Use any initiative for value creation as a learning opportunity
  • Learn with others, including peers and mentors
  • Reflect and learn from both success and failure (your own and other people’s)

[EntreComp] 3.3 Coping with uncertainty, ambiguity and risk

Make decisions dealing with uncertainty, ambiguity and risk

  • Make decisions when the result of that decision is uncertain, when the information available is partial or ambiguous, or when there is a risk of unintended outcomes
  • Within the value-creating process, include structured ways of testing ideas and prototypes from the early stages, to reduce risks of failing
  • Handle fast-moving situations promptly and flexibly
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Date and Time

Location

QUT Foundry

2 George Street

Room GP-D214

Brisbane, Queensland 4000

Australia

View Map

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