Crowdfunding is rapidly growing with individuals, businesses and not-for-profit organisations jumping on platforms to raise money for ideas, projects, and causes.

But … did you know that over 60% of crowdfunding campaigns are unsuccessful? Why?

There are numerous reasons including ...

1. They don’t have a campaign plan or strategy.
2. Most people don’t know how to tell a compelling story online along with a strong presentation that will entice viewers to give money.
3. They don’t have a strong relationship with an existing audience who will actually give to the campaign.

By attending the Crowdfunding 101 Workshop, you will ...

• learn how to create a compelling story that encourages people to fund your program;
• determine the appropriate amount of money to 'raise' for your campaign;
• identify 'attractive' rewards suitable for your campaign; and,
• create a public relations and marketing strategy to promote your campaign.

Presenter: Dr Dion Klein

You can watch the video and find out more about Dion here.