IABC NSW is delighted to be able to bring you a crisis simulation from the forefront of the technological curve - The Drill Crisis Simulation.
The COVID crisis has exploded awareness of organisations' readiness and skills for handling left-field crises. As COVID-19 illustrated, not everyone knows an effective 'Crisis Drill' and currently crisis preparation and training models are being rebooted and upgraded Australia-wide.
This unique IABC NSW interactive workshop allows you to train for crisis. You got nothing to lose by rehearsing with The Drill, whereas in real life you could lose your career, job and reputation!!
IABC NSW is delighted to announce a collaboration with Australian crisis management expert and author Gerry McCusker, to offer a unique crisis simulation to just 20 IABC NSW community and members at a dramatically discounted rate per person.
Our limited access delegates will face a crisis scenario informed by and infused with contemporary crisis pressures.
Our scenario may involve logistics handling, stakeholder dissent, media comms or simply regulatory pressures, but you won't know until just before the crisis simulation erupts.
You may face a Facebook fracas and Twitter trolls as well as all manner of fake news and connected crises.
Note, this exclusive Drill access offer is limited to one person per organisation.
Key Learnings:
• Test your existing crisis plans, and the people who enact them
• Conduct effective ‘issues matrixing’ and test your decision triage plans
• Learn to author and publish #crisiscomms responses in real time
• Optimise crisis processes for maximum message reach and influence
• Practice being a media spokesperson in the midst of a media crisis
Gerry McCusker literally re-wrote the book on issues and PR management when he published 'Public Relations Disasters', an anthology of 79 public relations blunders. As frontline crisis advisers, Gerry's team has built impressive insights into the field of online reputation and issues interception. Gerry and his expert team have run live, interactive crisis simulations across Australia, Singapore, the Middle East and the USA.
This 3-hour session will equip you to spot and assess cross-disciplinary threats and develop response strategies.
Testimonials from the IABCVIC Drill simulation event:
"The closest scenario exercise to doing the real thing."
"This practical simulation was so valuable in learning how to manage an escalating crisis under pressure, navigating changing messages, approvals and working to a resolution."
"It takes the traditional crisis war room into the online environment, which is really relevant in today's context."
"More than any other course, this really simulated the true events likely to be experienced in a crisis."
Please note this offer is strictly limited to 20 participants - 1 person per company/organisation - no extensions are possible.
